Select Country Report
Affordability Drives Innovation in Product Formats
The home care market in Laos demonstrated growth in 2025, with a 9% increase in retail value to LAK1.3 trillion. This growth was driven by rising median disposable income, urbanisation and increasing hygiene awareness. Laundry care remained the dominant category, driven by demand for convenient and affordable products. The market's attractiveness is enhanced by its high concentration, with opportunities for emerging brands to capitalise on local production and e-commerce trends. To succeed, brands should focus on innovation, premiumisation and multifunctionality, while investing in digital marketing and e-commerce platforms.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Laos?
- Which are the leading brands in Home Care in Laos?
- How are products distributed in Home Care in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Laos
Affordability Drives Innovation in Product Formats
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Affordability Drives Innovation in Product Formats
Chart 2 Small Liquid Detergent Segment Gains Presence in Laos.
Premiumisation Drives Growth through Quality and Fragrance
Chart 3 New Hygiene Happy Sunshine Laundry Detergent Is Introduced
Multifunctionality Strengthens Consumer Loyalty through Value
Chart 4 Vixol Oxy Performs Well with Multifunctional Bathroom Cleaner
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Affordable Product Formats and Multifunctionality to Drive Long-Term Growth
Chart 8 Analyst Insight for Home Care
Modern Marketing to Pave the Way for Emerging Players
Local Brands to Shape Competitive Landscape
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Companies Drive Market Share through Strong Flagship Brands
Emerging Companies Capitalise on Local Production
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Small Local Grocers Dominate Home Care Sales through Affordability
Modern Trade Expands with New Retail Concepts and Players
Social Commerce Drives E-Commerce Growth in Urban Areas
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Laos
Key Data Insights
Urbanisation and Premiumisation Drive Sales Growth
Chart 21 Key Industry Trends for Air Care
Urbanisation and Premiumisation Drive Sales Growth
Mood-Boosting Trend Leads to Diverse Product Formats
Chart 22 Daily Fresh Actively Conducted In-Store Promotions for Its Spray Air Fresheners
Health and Wellness Trends Drive Shift to Gel Formats
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Urbanisation and Rising Incomes Drive Air Care Sales Growth
Chart 26 Analyst Insight for Air Care
Affordability to Remain Key Purchasing Factor
Wellness Trend Drives Innovation in Air Care Products
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Diverse Portfolios
Emerging Players Capitalise on Affordability and Youthful Appeal
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Small Local Grocers Remains the Most Popular Distribution Channel, While Modern Trade Drives Sales through Broad Product Variety
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Air Care
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Air Care
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bleach in Laos
Key Data Insights
Household Income Growth and Urbanisation Drive Sales of Bleach in Laos
Household Income Growth and Urbanisation Drive Sales of Bleach in Laos
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Rising Household Income Fuels Future Bleach Sales
Chart 41 Forecast Value Sales 2020-2030
Top Companies Maintain Lead with Stable Share
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Small Local Grocers Maintain Dominance
Retail E-Commerce Remains Insignificant in Bleach Sales
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bleach
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bleach
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Dishwashing in Laos
Key Data Insights
Refill Pouches Drive Growth through Affordability
Chart 52 Key Industry Trends for Dishwashing
Refill Pouches Drive Growth through Affordability
Innovation Remains Focused on Hand Dishwashing
Chart 53 Sunlight Invests in Influencer Collaboration to Strengthen New Launch
New Product Launches Driven by Wellness and Mood-Boosting Trends
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Affordability and Local Production to Drive Growth
Chart 57 Analyst Insight for Dishwashing
Skin Protection and Mood-Boosting Natural Ingredients Will Inspire Innovations
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Trust and Innovation
New Entrants Capitalise on Local Preferences and Government Support
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Small Local Grocers Dominate Sales through Wide Accessibility and Cultural Familiarity
Chart 62 Retail Channels 2020-2025
Chart 63 Economic Context for Dishwashing
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Dishwashing
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025
Home Insecticides in Laos
Key Data Insights
Year-Round Pest Pressures Drive Home Insecticide Sales
Chart 70 Key Industry Trends for Home Insecticides
Year-Round Pest Pressures Drive Home Insecticide Sales
Price Sensitivity Affects Market Shares
Multifunctionality Trend Drives Penetration of International Products
Chart 71 Ars Introduces New Multi-Insect Sprays in Laos
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Continued Pest Pressures to Bolster Home Insecticides Market
Chart 75 Analyst Insight for Home Insecticides
Spray/Aerosol Insecticides to Maintain Dominance through Affordability
Digital Campaigns to Have Strong Potential in Boosting Sales
Chart 76 Forecast Value Sales 2020-2030
Chart 77 Forecast Value Sales by Category 2025-2030
Leading Players Dominate Due to Strong Brand Awareness
Earth Corp Drives Growth through All-In-One Formats and Strong Visibility
Chart 78 Company Shares 2025
Chart 79 Brand Shares 2025
Small Local Grocers Dominate Despite Growth of Modern Trade
Retail E-Commerce Gains Traction through Social Media
Chart 80 Retail Channels 2020-2025
Chart 81 Economic Context for Home Insecticides
Chart 82 Real Gdp Growth 2020-2030
Chart 83 Inflation 2020-2030
Chart 84 Consumer Context for Home Insecticides
Chart 85 Population 2020-2030
Chart 86 Consumer Expenditure 2020-2030
Chart 87 Population by Generation 2025
Laundry Care in Laos
Key Data Insights
Evolving Product Formats Drive Growth
Chart 88 Key Industry Trends for Laundry Care
Evolving Product Formats Drive Growth
Chart 89 Breeze Liquid Concentrated Detergent Introduces New Pack and Improved Formula
Laundry Detergents Remains Dominant Category, with Sales Boosted by Multifunctionality Trend
Chart 90 Omo Plus Perfume Increases Online Presence
Premiumisation Gains Traction among Young Urban Consumers
Chart 91 Value Sales 2020-2030
Chart 92 Volume Sales 2020-2030
Chart 93 Value Sales by Category 2025
Consumers to Prioritise Affordability and Multifunctionality over the Forecast Period
Chart 94 Analyst Insight for Laundry Care
Laundry Detergents to Maintain Category Size Dominance and Also See Fastest Growth
Chart 95 Forecast Value Sales 2020-2030
Chart 96 Forecast Value Sales by Category 2025-2030
Unilever Group Maintains Lead through Brand Diversification
Chart 97 The Launch of Omo Fresh - Highlighting Convenience and Local Exclusivity
Emerging Players Capitalise on Affordability and Local Appeal
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Traditional Retail Outlets Continue to Lead Laundry Care Sales
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Laundry Care
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Laundry Care
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Polishes in Laos
Key Data Insights
Rising Incomes and Economic Stability Drive Polish Sales Growth
Rising Incomes and Economic Stability Drive Polish Sales Growth
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Rising Disposable Income to Fuel Demand for Home Improvement Products
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Dominant Position
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Small Local Grocers Drive Sales of Polishes through Dominance
Retail E-Commerce Remains Insignificant in Polish Distribution
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Polishes
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Polishes
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Surface Care in Laos
Key Data Insights
Premiumisation and Multifunctionality Drive Sales Growth
Chart 123 Key Industry Trends for Surface Care
Premiumisation and Multifunctionality Drive Sales Growth
Chart 124 Alliance Cleaning Introduces Multifunctional Bathroom Cleaner
Refill Formats Gain Traction among Price-Conscious Households
Premium Mood-Boosting Fragrances Drive Innovation
Chart 125 Whiz Nature Power Floor Cleaner Launched in Laos
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Consumers Will Continue to Prioritise Multifunctionality and Premium Fragrances
Chart 129 Analyst Insight for Surface Care
Multi-Purpose Cleaners to Remain Largest the Largest Category, with Bathroom Cleaners Driving Growth
Affordability and Government Support to Create Opportunity for Local Brands
Chart 130 Forecast Value Sales 2020-2030
Chart 131 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Lead through Brand Trust and Wide Distribution
Local Companies Gain Traction through Consumer Engagement
Chart 132 Company Shares 2025
Chart 133 Brand Shares 2025
Small Local Grocers Remains Strongest Channel for Surface Care Sales
Chart 134 Retail Channels 2020-2025
Chart 135 Economic Context for Surface Care
Chart 136 Real Gdp Growth 2020-2030
Chart 137 Inflation 2020-2030
Chart 138 Consumer Context for Surface Care
Chart 139 Population 2020-2030
Chart 140 Consumer Expenditure 2020-2030
Chart 141 Population by Generation 2025
Toilet Care in Laos
Key Data Insights
Growth in Toilet Care Driven by Increasing Urbanisation and Income
Growth in Toilet Care Driven by Increasing Urbanisation and Income
Chart 142 Value Sales 2020-2030
Chart 143 Volume Sales 2020-2030
Chart 144 Value Sales by Category 2025
Rising Incomes and Urbanisation to Shape Key Trends and Business Impact
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Dominance through Strong Brands
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Grocery Retailers Dominate Toilet Care Sales in Laos
Retail E-Commerce Presence Remains Negligible in Laos
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Toilet Care
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Toilet Care
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
-
- Bleach
-
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!