Tissue and hygiene in Laos demonstrated notable resilience in 2025, achieving current value sales of LAK677 billion, an 11% increase year-on-year, outperforming many regional counterparts where premiumisation is more pronounced. This robust performance was driven by a sharp consumer focus on affordability, with pronounced demand for bulk formats and smaller unit packs as inflation and a 91% surge in electricity prices further constrain purchasing power.

In 2025, menstrual care in Laos continued stable growth, with retail volume reaching 180 million units, representing a 3% increase over the previous year. This performance aligns with steady value gains, reflecting a context of economic stabilisation but ongoing currency weakness and rising cost pressures such as household electricity rates, which increased by over 91% from January to July 2025. Despite these pressures, retail value sales rose by 12% to LAK498 billion, signalling a combination

The nappies/diapers/pants landscape in 2025 in Laos demonstrated robust growth in both volume and value, despite ongoing economic pressures. Retail volume rose by 8% to reach 14 million units in 2025, a pace notably faster than most mature Asia Pacific markets. Retail value climbed to LAK87 billion, up 7%. The ongoing high inflation rate of 8% in 2025 and rising living costs, has made affordability a central concern for many families and directly shaped purchasing decisions.

Retail adult incontinence in 2025 demonstrated significant acceleration, with retail volume reaching 4 million units and a striking 19% year-on-year growth. This performance stands out in the Asia Pacific context, where affordability and economic headwinds are pressing across fast-growing economies, but the growth rate for Laos surpasses typical regional averages. Value sales also saw a year-on-year increase of 4%, reaching LAK46 billion, building on the steep rise from 2023 to 2024, when value

Affordability defined the performance of wipes in 2025, as households in Laos remain highly price sensitive due to rising living costs and limited disposable income. The category is shaped by a strong consumer preference for value packs, bulk bundles, and low-unit-price options, particularly among parents, students, and young families who view wipes as essential for daily hygiene and baby care. In this context, Milako private label emerged as a pivotal player, positioning itself as an affordable

Retail tissue in Laos experienced robust growth in 2025, with retail volume reaching 726 tonnes, up 4% from the previous year. While this growth was slightly slower than the 5% increase seen in 2024, retail tissue in Laos still outperformed many regional peers in terms of volume expansion. In value terms, retail tissue achieved sales of LAK46 billion in 2025, a year-on-year rise of 10%, indicating that price increases and trading up contributed more to value growth than to volume gains. This pat

In 2025, away-from-home tissue and hygiene in Laos experienced moderate growth, with performance shaped by persistent economic headwinds and shifting procurement strategies. High inflation, recorded at 8% for the year, alongside continued operational cost increases, led to a pronounced focus on affordability among institutional buyers such as restaurants, offices, and hospitality operators. These conditions resulted in a double-digit increase in value terms, with away-from-home tissue and hygien

The home care market in Laos demonstrated growth in 2025, with a 9% increase in retail value to LAK1.3 trillion. This growth was driven by rising median disposable income, urbanisation and increasing hygiene awareness. Laundry care remained the dominant category, driven by demand for convenient and affordable products. The market's attractiveness is enhanced by its high concentration, with opportunities for emerging brands to capitalise on local production and e-commerce trends. To succeed, bran

In 2025, laundry care in Laos saw a healthy performance, with retail value sales reaching LAK1.03 trillion, representing 9% growth on the previous year. The median disposable income per household in Laos grew from LAK125.9 million in 2024 to LAK138.4 million in 2025,Check figure and source but all data good thus far indicating improved spending power. Growth is being driven by the rising demand for liquid detergent formats, which are preferred for their superior cleaning performance and suitabil

In 2025, the dishwashing market in Laos experienced 12% growth, with retail value sales reaching LAK78.6 billion. This growth was largely driven by the increasing popularity of refill pouch formats, which are perceived as more affordable and convenient by consumers, particularly among low- to middle-income households. The shift towards refill pouches is also being driven by manufacturers, with many brands, both international and local, allocating more shelf space to pouches over bottles in moder

Surface care in Laos showed dynamic growth in 2025, driven by consumer aspirations for modern lifestyles and a cleaner home environment. The retail value of surface care reached LAK32.5 billion, representing a 16% growth from the previous year. The median disposable income per household in Laos increased from LAK125.9 million in 2024 to LAK138.4 million in 2025, Check figure, although all data good thus farindicating that consumers were able to spend more on premium surface care products.

In 2025, the bleach category in Laos increased to a retail value of LAK5.4 billion, representing 9% growth on the previous year. This growth can be attributed to the increasing median disposable income per household in Laos, which grew from LAK125.9 million in 2024 to LAK138.4 million in 2025. This rise in household income, as well as stabilising inflation rates, likely enabled consumers to spend more on household essentials like bleach. The growth in the urban population may also have contribut

The toilet care market in Laos has shown significant growth, with a retail value of LAK16.7 billion in 2025, representing a growth rate of 14% on the previous year. This growth can be attributed to the increasing urban population, the stabilising inflation rate, and the rising median disposable income per household in Laos, which increased from LAK125.9 million in 2024 to LAK138.4 million in 2025. The growth in urban population and increasing income levels are likely to drive the demand for toil

In 2025, the polishes category in Laos increased to a retail value of LAK16.95 billion, representing 7% growth on the previous year. This growth can be attributed to the increasing median disposable income per household in Laos, which grew from LAK125.9 million in 2024 to LAK138.4 million in 2025. This rise in household income, as well as stabilising inflation rates, likely enabled consumers to spend more on specialised cleaning products such as polishes. The growth in the urban population may a

In 2025, air care in Laos experienced 14% growth, with retail value sales of LAK9 billion, primarily concentrated within growing urban areas where products are more widely available and offered in greater variety through modern trade channels. The opening of the new local Go+ Mart convenience store in 2025 and the expansion of other supermarkets and convenience stores have significantly improved product accessibility. This growth was supported by the increase in median disposable income per hous

In 2025, the performance of the home insecticides category in Laos was driven by strong public health awareness, particularly concerning dengue and malaria prevention, along with steady urbanisation and tropical climatic conditions that sustained pest pressure year-round. The retail value of the category reached LAK88.4 billion in 2025, an 8% growth on the previous year. The median disposable income per household in Laos increased from LAK125.9 million in 2024 to LAK138.4 million in 2025, indica

Volume sales of hot drinks rise in 2025 despite rising costs as consumers continued to demand wellness, indulgence and experiential products

Steady growth of soft drinks in 2025 thanks to greater economic stability

Although economic freedom faces challenges, Laos is tackling corruption and political stability is a key feature of the state. The economy has been resilient and inflation is falling, but US tariffs could weigh on exports. Relatively high fertility rates could support children’s segments, but food insecurity is considerable and human development is being stymied by spending cuts. Innovation remains low and e-commerce is scant, but a new digital park could boost technological transformation.

In 2025, the staple foods market in Laos recorded healthy volume growth, supported by demand for essential products such as noodles, instant noodles, pasta, processed meat, and baked goods. As food inflation and cost-of-living pressures continued, affordability remained the top priority for most Lao consumers in the year. This led to rising demand for smaller pack sizes, price promotions, and value brands, especially among rural and low-income households.

In 2025, sales of cooking ingredients and meals in Laos are set to register moderate growth, driven by essential categories such as edible oils, sauces, dips, condiments, and meals and soups. Growth is concentrated in urban and peri-urban areas, supported by increasing urbanisation, rising convenience trends, and the expansion of the foodservice sector. However, price sensitivity remains a key factor in consumer behaviour, especially in rural areas and among lower-income households. Laos' heavy

Value sales of consumer health are expected to rise in 2025, driven by factors such as economic recovery, the health and wellness trend, and urbanisation along with more fast-paced hectic lifestyles. Consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending.

In 2025, dairy products and alternatives in Laos is expected to see retail volume and current value sales grow strongly. However, retail current value growth is driven by still high, if much lower than in 2022-2024, inflation. At constant 2025 prices, retail value sales are set to fall. On the other hand, lower inflationary pressure on prices is supporting affordability and demand. More consumers in Laos are focusing on their health and prefer products with clear health benefits, such as probiot

The report examines the economic landscape of Laos and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2024, driven by exports, private consumption. However, global economic slowdown, increasing geopolitical tensions and economic fragmentation as well as tight financial conditions pose risks to the country’s economic outlook.