Alcoholic Drinks in Laos

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Laos report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Laos?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Laos?
  • How are products distributed in Laos?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Laos

Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Taxation and Duty Levies
Operating Environment
Contraband/parallel trade
Duty free
Cross-border/private imports
Key New Product Launches
Outlook
Chart 1 Drinks: Supermarket
Chart 2 Alcoholic Drinks: Supermarket
Chart 3 Alcoholic Drinks: Supermarket
Chart 4 Alcoholic Drinks: Supermarket
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

Key Data Findings
2024 Developments
Healthy total volume growth despite economic headwinds
Lao Brewery invests heavily in marketing and promotions, music and cultural events and new product development
Small local grocers dominate but convenience stores show promise
Prospects and Opportunities
Upward growth trajectory for beer with space for more modern options
On-trade channel to continue its post-pandemic recovery although off-trade consumption is set to remain ahead
Sustainability to play a growing role in beer brewing
Category Data
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
Key Data Findings
2024 Developments
Wine continues to attract investment and gain momentum in Laos
Consumers enjoy traditional local options
LBC Fine Wines emerges as a key presence in wine
Prospects and Opportunities
Wine appreciation is set to continue to grow in the forecast period
The on-trade channel is expected to benefit from strategic partnerships
Local wine production to remain popular in the regions
Category Data
Table 31 Sales of Wine by Category: Total Volume 2019-2024
Table 32 Sales of Wine by Category: Total Value 2019-2024
Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
Key Data Findings
2024 Developments
Spirits sees heavy investment in 2024
Strong marketing activity in spirits
The on-trade channel continues to shape the distribution of spirits
Prospects and Opportunities
Local spirits to leverage authenticity, price and sustainability advantages
Safety fears could see visitors favour premium and imported spirits
Evolving tastes and preferences to shape demand
Category Data
Table 43 Sales of Spirits by Category: Total Volume 2019-2024
Table 44 Sales of Spirits by Category: Total Value 2019-2024
Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
2024 Developments
Cider/perry remains a negligible category in Laos
Carlsberg works to drive cider into the mainstream
Availability improves but distribution remains limited
Prospects and Opportunities
High pricing to remain a major obstacle
Strong competition to dampen the demand for cider/perry
Distribution is a key avenue for the potential take-off of cider/perry
Category Data
Table 58 Sales of Cider/Perry: Total Volume 2019-2024
Table 59 Sales of Cider/Perry: Total Value 2019-2024
Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
2024 Developments
Wine-based RTDs see significant company activity
Spy is the most dynamic brand
RTDs most visible in grocery retailers although distribution is widening online
Prospects and Opportunities
Investment is required to for RTDs to emerge as a significant category
Targeted marketing could grow the consumer base
The online channel offers development opportunities
Category Data
Table 73 Sales of RTDs by Category: Total Volume 2019-2024
Table 74 Sales of RTDs by Category: Total Value 2019-2024
Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
    • Regular Cider/Perry
    • Non Alcoholic Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
    • Non Alcoholic RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
          • Blended Malt Scotch Whisky
            • Prestige Other Blended Scotch Whisky
            • Ultra Premium Other Blended Scotch Whisky
            • Super Premium Other Blended Scotch Whisky
            • Premium Other Blended Scotch Whisky
            • Standard Other Blended Scotch Whisky
            • Economy Other Blended Scotch Whisky
        • Single Grain Scotch Whisky
        • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Aguardiente De Caña
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Destilados De Agave
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
    • Non Alcoholic Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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