Alcoholic drinks in 2024: The big picture
In 2024, alcoholic drinks in Uzbekistan registered a slight decrease in total volume sales, but a double-digit increase in total current value sales, driven by high inflation, higher production costs and strong pressure on consumer purchasing power. As consumer spending was shaped by limited purchasing power and heightened price-sensitivity, price increases contributed to retail value sales growth. The overall reduction in the consumption of alcoholic drinks was also due to the religious factor, as Islam prohibits the consumption of alcohol. Additionally, the presence of a growing grey market poses a significant challenge to the legal market, especially for vodka. In response, the government has established the Inspectorate for Regulation of the Alcohol and Tobacco Market under the General Prosecutor's Office.
2024 key trends
Beer was the largest category within alcoholic drinks in 2024, despite a further slight drop in total volume sales. The decline in beer consumption in Uzbekistan was mainly due to rising prices and religious factors. Excise taxes also increased steadily, with a double-digit hike in 2023 and an additional mid-single-digit increase in mid-2024, leading to higher retail prices. Within beer, domestic economy lager remained the largest category, supported by strong sales of affordable draft beer and beer in PET bottles, which are still permitted and widely preferred for their low cost and convenience.
Competitive landscape
Inter Rokhat was the leading company in alcoholic drinks in total volume terms in 2024, with a marginal rise in share. The company produces Qibray economy and premium lagers to lead the main category, beer. High consumer awareness and a long-established presence in the market are key competitive advantages.
Retail developments
Food/drink/tobacco specialists remained the overwhelmingly dominant channel in alcoholic drinks overall in off-trade volume share terms in 2024. However, the channel continued to cede off-trade value share to small local grocers. Although modern retail outlets and supermarkets are legally permitted to sell alcohol, most supermarkets and hypermarkets choose not to offer strong alcoholic beverages, primarily due to religious and cultural sensitivities rather than regulatory restrictions.
On-trade vs off-trade split
Following rebounds from the slump in demand in the wake of the Coronavirus (COVID-19) pandemic in 2020, on-trade volume sales saw only slight growth in 2023 and flat growth in 2024. The category’s volume share varies from category to category. For example, consumers largely purchase beer and wine through the off-trade channel. In contrast, for spirits overall, the share split is quite close in favour of the off-trade channel. Meanwhile, the on-trade channel led volume sales of bitters, rum, gin, whiskies and tequila.
What next for alcoholic drinks?
Over the forecast period, alcoholic drinks in Uzbekistan is expected to experience mixed performances. Overall, alcoholic drinks is projected to see a flat total volume CAGR. The dominant category, beer, is set to post a slightly positive total volume CAGR, following players’ recovery efforts as they adjust to new excise taxes and recent price rises?. Wine is also predicted to see a positive total volume CAGR, although a negative performance is expected for spirits. Spirits’ projected decline in total volume sales is largely due to falling vodka consumption and changing religious-conscious habits?. However, some newer categories, like tequila, gin, whiskies, rum and bitters are expected to see positive total volume CAGRs, reflecting the growing interest in cocktails and premium drinking experiences, especially among younger consumers of legal drinking age.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Uzbekistan?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Uzbekistan?
- How are products distributed in Uzbekistan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Uzbekistan
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
Beer in Uzbekistan
KEY DATA FINDINGS
Higher taxation hinders demand
Local players dominate but UzCarlsberg adds dynamism
Stronger tourism flows push on-trade volume sales growth
Young adults to move towards non/low alcohol beer
Flavoured lager to remain insignificant
Innovation to focus on niches
Lager price band methodology
Cider/Perry in Uzbekistan
2024 DEVELOPMENTS
Rtds in Uzbekistan
2024 DEVELOPMENTS
Spirits in Uzbekistan
KEY DATA FINDINGS
Vodka dominates but higher awareness and changing tastes offer space for more modern or newer spirits
Local players leverage strength in vodka to dominate spirits
Foodservice holds sway in some categories but vodka ensures split remains in favour of retail
Vodka saturation to continue to dampen category performance
Regulation to foster transparency and dynamism
New brands for vodka and novelties to tap into more modern categories
Wine in Uzbekistan
KEY DATA FINDINGS
Decline in still red wine demand adversely impacts the category as a whole
Hamkor invests in sparkling wine
Small local grocers continue to gain weight in wine distribution
Wider consumption occasions to boost “other” sparkling wine
Wine tourism to stimulate development and growth
Innovation to centre on key brands
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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