Alcoholic drinks in 2024: The big picture
Volume sales of alcoholic drinks continued to rise in 2024, supported by an increasingly dynamic import landscape and evolving consumer preferences. Beer remained by far the most consumed alcoholic beverage in Côte d’Ivoire, accounting for the vast majority of volume sales. However, spirits and wines also gained incremental ground, particularly in urban areas where imported products are more accessible. Wine imports, in particular, experienced a notable uptick, helping Côte d’Ivoire become one of the leading destinations for international wine brands on the African continent. Overall alcoholic drink imports rose sharply in 2023, with further gains anticipated in 2024 as interest in premium and international offerings expands.
2024 key trends
Beer continued to dominate alcoholic drinks in Côte d’Ivoire in 2024, maintaining its position as the largest category by a wide margin. Its growth was fuelled by accessible price points, strong brand recognition, and the widespread reach of leading brewers. SOLIBRA’s diverse portfolio, including top-selling brands such as Castel and Bock 66, helped reinforce the category’s presence across both urban and rural areas. Value-for-money offerings, combined with an entrenched consumer habit of beer consumption, contributed to steady volume and value gains. By contrast, the most dynamic growth was seen in ready-to-drink (RTD) beverages. Though still small in overall size, RTDs registered robust gains thanks to the popularity of brands such as Cody Vody and the rising appeal of pre-mixed alcoholic energy drinks among younger consumers. The convenience, perceived safety, and novelty of these offerings made RTDs a standout category in 2024.
Competitive landscape
SOLIBRA was the leading company within alcoholic drinks overall in 2024, with a broad and deeply entrenched portfolio across beer, wine and RTDs. The company’s stronghold on the market was reinforced by the popularity of brands such as Castel and Bock 66, which remained among the most consumed beers nationwide. SOLIBRA also leveraged its competitive pricing strategy, with offerings such as the locally produced Valpière wine targeting price-sensitive older consumers. Its well-established distribution network, including direct control over large logistics routes and points of sale, further strengthened its market dominance. In a highly competitive environment, taste and affordability continued to play a central role in shaping consumer loyalty, with brands that offered smooth, easy-to-drink profiles gaining clear preference.
Retail developments
Traditional distribution networks remained dominant in 2024, with warehouses playing a central role in the supply of beer to on-trade outlets such as maquis, which are informal open-air bars widely frequented by Ivorian consumers. These venues continue to serve as major consumption points for alcoholic drinks, particularly among lower- and middle-income groups. In contrast, supermarkets are generally favoured by wealthier consumers, particularly for premium products such as imported wines and liqueurs. Wines in particular are largely purchased through modern retail outlets, with supermarkets accounting for the vast majority of off-trade wine sales. The accessibility and visibility of products in large-format retail stores contributed to continued strong performance, especially in urban centres like Abidjan.
On-trade vs off-trade split
On-trade remained the primary consumption channel for alcoholic drinks in 2024, reflecting the country’s vibrant social drinking culture. Bars, nightclubs, and maquis continued to attract consumers seeking communal experiences, live music, and affordable alcoholic beverages in lively outdoor settings. Beer is particularly popular in this context, with warehouses supplying bulk volumes to these venues. The informal and accessible nature of maquis contributes to their appeal, especially among working-class consumers. As such, on-trade channels held the dominant share of overall alcoholic drinks volume, further reinforcing their cultural significance.
What next for alcoholic drinks?
Alcoholic drinks in Côte d’Ivoire is expected to see steady growth over the forecast period, with traditional players increasingly expanding into ready-to-drink (RTD) and canned formats. These convenient packaging options support the growing trend towards at-home consumption, especially in urban areas where consumers are seeking safer, cleaner, and more private drinking alternatives. The availability of popular brands such as Guinness and Bock in canned versions has already gained traction, and further innovation in this space is expected to accelerate category expansion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Côte d'Ivoire?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Côte d'Ivoire?
- How are products distributed in Côte d'Ivoire?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Côte d'Ivoire
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Taxation and Duty Levies
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
Key Data Findings
2024 Developments
AFCON boosts beer volume growth amid strong on-trade culture
SOLIBRA maintains leadership as BRASSIVOIRE gains ground
On-trade channels remain dominant despite slow e-commerce gains
Prospects and Opportunities
Lager and local favourites to drive steady growth
Non-alcoholic beers expected to gain more traction
Flavour innovation and product reformulation on the rise
Category Data
Key Data Findings
2024 Developments
Wider affordability and pop culture influence drive consumption
Lack of innovation limits brand differentiation
Specialist wine shops and online channels expand reach
Prospects and Opportunities
Middle-class consumption and affordable imports support continued growth
Tax pressures may limit access despite growing interest
Innovation opportunities remain largely untapped
Category Data
Key Data Findings
2024 Developments
Cultural consumption habits shape moderate growth in spirits
Domestic brand Calao dominates a slowly evolving competitive landscape
On-trade and supermarket sales remain key, with slow emergence of e-commerce
Prospects and Opportunities
Local brands and modernised traditional spirits set to drive expansion
Rhum poised to retain its momentum amid increasing product diversity
Innovation through blended drinks opens new consumer groups
Category Data
Key Data Findings
2024 Developments
Emerging category with growing consumer curiosity
Non-alcoholic and organic variants appeal to health-conscious consumers
Limited but evolving distribution landscape
Prospects and Opportunities
Consumer curiosity and health trends expected to support gradual growth
Non-alcoholic cider poised for fastest growth
Scope for innovation through new flavours and local positioning
Category Data
Key Data Findings
2024 Developments
Evolving preferences and safety concerns support the rise of RTDs
Youth appeal and brand visibility drive performance of leading RTDs
Modern retail and informal vending both shape the RTD distribution landscape
Prospects and Opportunities
Youth-driven growth and diversification set to support sustained expansion
Cody’s Vody to lead momentum with continued consumer appeal
New flavour blends and hybrid formats to define innovation in RTDs
Category Data
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!