Volume sales of alcoholic drinks continued to rise in 2024, supported by an increasingly dynamic import landscape and evolving consumer preferences. Beer remained by far the most consumed alcoholic beverage in Côte d’Ivoire, accounting for the vast majority of volume sales. However, spirits and wines also gained incremental ground, particularly in urban areas where imported products are more accessible. Wine imports, in particular, experienced a notable uptick, helping Côte d’Ivoire become one of the leading destinations for international wine brands on the African continent. Overall alcoholic drink imports rose sharply in 2023, with further gains anticipated in 2024 as interest in premium and international offerings expands.
Beer continued to dominate alcoholic drinks in Côte d’Ivoire in 2024, maintaining its position as the largest category by a wide margin. Its growth was fuelled by accessible price points, strong brand recognition, and the widespread reach of leading brewers. SOLIBRA’s diverse portfolio, including top-selling brands such as Castel and Bock 66, helped reinforce the category’s presence across both urban and rural areas. Value-for-money offerings, combined with an entrenched consumer habit of beer consumption, contributed to steady volume and value gains. By contrast, the most dynamic growth was seen in ready-to-drink (RTD) beverages. Though still small in overall size, RTDs registered robust gains thanks to the popularity of brands such as Cody Vody and the rising appeal of pre-mixed alcoholic energy drinks among younger consumers. The convenience, perceived safety, and novelty of these offerings made RTDs a standout category in 2024.
SOLIBRA was the leading company within alcoholic drinks overall in 2024, with a broad and deeply entrenched portfolio across beer, wine and RTDs. The company’s stronghold on the market was reinforced by the popularity of brands such as Castel and Bock 66, which remained among the most consumed beers nationwide. SOLIBRA also leveraged its competitive pricing strategy, with offerings such as the locally produced Valpière wine targeting price-sensitive older consumers. Its well-established distribution network, including direct control over large logistics routes and points of sale, further strengthened its market dominance. In a highly competitive environment, taste and affordability continued to play a central role in shaping consumer loyalty, with brands that offered smooth, easy-to-drink profiles gaining clear preference.
Traditional distribution networks remained dominant in 2024, with warehouses playing a central role in the supply of beer to on-trade outlets such as maquis, which are informal open-air bars widely frequented by Ivorian consumers. These venues continue to serve as major consumption points for alcoholic drinks, particularly among lower- and middle-income groups. In contrast, supermarkets are generally favoured by wealthier consumers, particularly for premium products such as imported wines and liqueurs. Wines in particular are largely purchased through modern retail outlets, with supermarkets accounting for the vast majority of off-trade wine sales. The accessibility and visibility of products in large-format retail stores contributed to continued strong performance, especially in urban centres like Abidjan.
On-trade remained the primary consumption channel for alcoholic drinks in 2024, reflecting the country’s vibrant social drinking culture. Bars, nightclubs, and maquis continued to attract consumers seeking communal experiences, live music, and affordable alcoholic beverages in lively outdoor settings. Beer is particularly popular in this context, with warehouses supplying bulk volumes to these venues. The informal and accessible nature of maquis contributes to their appeal, especially among working-class consumers. As such, on-trade channels held the dominant share of overall alcoholic drinks volume, further reinforcing their cultural significance.
Alcoholic drinks in Côte d’Ivoire is expected to see steady growth over the forecast period, with traditional players increasingly expanding into ready-to-drink (RTD) and canned formats. These convenient packaging options support the growing trend towards at-home consumption, especially in urban areas where consumers are seeking safer, cleaner, and more private drinking alternatives. The availability of popular brands such as Guinness and Bock in canned versions has already gained traction, and further innovation in this space is expected to accelerate category expansion.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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