Alcoholic Drinks in Tunisia

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Tunisia?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Tunisia?
  • How are products distributed in Tunisia?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Tunisia

Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Beer in Tunisia

KEY DATA FINDINGS

Low volume growth for beer in 2024
SFBT maintains overall leadership
Supermarkets leads distribution as e-commerce continues to rise
Rising demand projected for beer in Tunisia
Economy beer set to expand
Non/low alcohol beer likely to gain ground
Lager price band methodology
Summary 2 Lager by Price Band 2024
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

Rtds in Tunisia

KEY DATA FINDINGS

Robust growth recorded for RTDs
Societe Tunisienne leads overall, with Magro rising fastest
On-trade sales fall while supermarkets channel leads off-trade distribution
Growth set to remain strong for RTDs in Tunisia
E-commerce will rise, while domestic players will invest in category
Innovation and social media boost interest and sales
Table 32 Sales of RTDs by Category: Total Volume 2019-2024
Table 33 Sales of RTDs by Category: Total Value 2019-2024
Table 34 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 35 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 36 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 41 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 42 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 43 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 44 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 45 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 46 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

Spirits in Tunisia

KEY DATA FINDINGS

Rising demand for spirits in Tunisia in 2024
Magro remains number one company
Supermarkets leads off-trade distribution
Further volume growth projected for spirits
Continue shift towards low-cost options
Low innovation likely to persist, with on-trade sales crucial to growth
Table 47 Sales of Spirits by Category: Total Volume 2019-2024
Table 48 Sales of Spirits by Category: Total Value 2019-2024
Table 49 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 50 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 55 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 56 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 57 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 58 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 59 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 60 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 61 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 62 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 63 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 64 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 65 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 66 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 67 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

Wine in Tunisia

KEY DATA FINDINGS

Volume sales decline in 2024, driven by the decrease in on-trade sales
Les Vignerons de Carthage in the lead
On-trade sales suffer from price hikes
Still light grape wine to determine future progress for overall wine in Tunisia
Anticipated rise in imported wines
Growth opportunities in non alcoholic variants
Table 68 Sales of Wine by Category: Total Volume 2019-2024
Table 69 Sales of Wine by Category: Total Value 2019-2024
Table 70 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 71 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 72 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 73 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 74 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 75 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 76 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 77 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 78 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 79 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 80 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 81 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 82 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 83 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 84 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 85 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 86 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 87 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 88 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 89 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 90 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 91 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 92 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 93 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 94 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 95 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 96 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
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The following categories and subcategories are included:

Alcoholic Drinks

      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
      • Flavoured/Mixed Lager
          • Domestic Premium Lager
          • Imported Premium Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Economy Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
      • Low Alcohol Beer
      • Non Alcoholic Beer
    • Stout
    • Regular Cider/Perry
    • Non Alcoholic Cider/Perry
    • Malt-based RTDs
    • Spirit-based RTDs
    • Wine-based RTDs
    • Other RTDs
    • Non Alcoholic RTDs
      • Brandy
      • Cognac
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Non Alcoholic Spirits
        • Prestige Dark Rum
        • Ultra Premium Dark Rum
        • Super Premium Dark Rum
        • Premium Dark Rum
        • Standard Dark Rum
        • Economy Dark Rum
        • Prestige White Rum
        • Ultra Premium White Rum
        • Super Premium White Rum
        • Premium White Rum
        • Standard White Rum
        • Economy White Rum
    • Tequila (and Mezcal)
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
          • Blended Malt Scotch Whisky
            • Prestige Other Blended Scotch Whisky
            • Ultra Premium Other Blended Scotch Whisky
            • Super Premium Other Blended Scotch Whisky
            • Premium Other Blended Scotch Whisky
            • Standard Other Blended Scotch Whisky
            • Economy Other Blended Scotch Whisky
        • Single Grain Scotch Whisky
        • Single Malt Scotch Whisky
      • Other Whiskies
          • Prestige English Gin
          • Ultra Premium English Gin
          • Super Premium English Gin
          • Premium English Gin
          • Standard English Gin
          • Economy English Gin
        • Dutch Gin
        • Prestige Vodka
        • Ultra Premium Vodka
        • Super Premium Vodka
        • Premium Vodka
        • Standard Vodka
        • Economy Vodka
      • Absinthe
      • Ad-Mix Brandy
      • Ad-Mix Gin
      • Ad-Mix Rum
      • Ad-Mix Vodka
      • Ad-Mix Whisky
      • Aguardente/Aguardiente
      • Aguardiente De Caña
      • Akvavit/Aquavit
      • Aniseed-Flavoured Spirits
      • Borovicka
      • Boukha
      • Brandy Type Distilled Spirits
      • Cachaça
      • Calvados
      • Cane
      • Chacha
      • Charanda
      • Chinese Herbal Spirits
      • Chinese Spirits
      • Cut Brandy
      • Destilados De Agave
      • Distilled Fruit Spirits
      • Domestic Brandy
      • Domestic Rum
      • Doppelkorn
      • Economy Chinese Spirits
      • Flavoured Spirits
      • Flavoured Vodka-based Drinks
      • Fynbos gin/Local Gin
      • Gin-flavoured spirits
      • Goldbrand/Goldkrone
      • Grappa
      • Grappamiel
      • Guaro
      • Kirsch
      • Komovica
      • Korn
      • Lambanog
      • Limoncello
      • Local White Spirits
      • Lower Mid-Range Chinese Spirits
      • Lozovaca
      • Maesilju
      • Mahia Rabi Amrane
      • Mead
      • Mixed Spirits
      • Nalivka/Nalewka
      • Nastoyka
      • National Specialities
      • Obstbrände
      • Ouzo
      • Pacharán
      • Palinca/Pálinka
      • Pear and Apple Distillates
      • Pisco
      • Premium Chinese Spirits
      • Prune
      • Punsch
      • Rachiu/Rakija
      • Rum-Flavoured Spirits
      • Samane
      • Sambuca
      • Samsu
      • Schnapps
      • Shochu/Soju
      • Singani
      • Sljivovica/Slivovice
      • Steinhäeger
      • Strong African Spirits
      • Super Premium Chinese Spirits
      • Sura Khao
      • Tequila Flavoured Spirits
      • Travarica
      • Tsipouro
      • Upper Mid-Range Chinese Spirits
      • Vieux
      • Viina
      • Vodka Type Distilled Spirits
      • Other Distilled Beverages
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
      • Apple Wine
      • Bokbunjaju
      • Cheongju
      • Chinese Wine
      • Economy Rice Wine
      • Fortified Fruit Wine
      • Fruit and Berry Wine
      • Fruit and Herbal Wine
      • Fruit and Honey based Wine
      • Fruit Wine
      • Lower Mid-Range Rice Wine
      • Non-Grape Dessert Wine
      • Premium Rice Wine
      • Sake
      • Takju
      • Upper Mid-Range Rice Wine
      • Yakju
      • Yellow Wine
      • Other Non-Grape Wine
      • Champagne
      • Other Sparkling Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine
    • Non Alcoholic Wine

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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