Alcoholic drinks in 2024: The big picture
Alcoholic drinks in Bolivia experienced robust volume growth in 2024, despite a challenging macroeconomic environment. The year was marked by a series of economic challenges that significantly impacted operational costs for many businesses, due to the persistent scarcity of US dollars in the country. This shortage led to widespread price hikes across multiple sectors, affecting domestic production - which depends heavily on imported materials - and raising the cost of imported goods. As a result, many importers streamlined their portfolios, focusing on products with higher turnover and profitability.
2024 key trends
A combination of reduced smuggling, price-sensitive consumer behaviour, and an expanding range of legal offerings fuelled strong volume growth in Bolivia's beer market in 2024, which represents the largest category in terms of sales. Consumers migrated from spirits to beer as prices for spirits rose, due to fluctuations in the parallel exchange rate. At the same time, the decline in contraband enabled the legal entry of brands like Budweiser and Schneider, which had previously circulated primarily through illegal channels. These mid-priced beers appealed to consumers who had abandoned spirits in the same price range, further accelerating growth in the category.
Competitive landscape
Cervecería Boliviana Nacional (CBN) remained the leading company in alcoholic drinks in Bolivia. Although the company had previously been negatively affected by contraband products, the illegal market notably declined in 2024. This enabled CBN to introduce international brands like Budweiser, filling demand that had traditionally been met by smuggled goods. Additionally, the company increased investments in brand-building efforts across multiple channels. The player’s strong sales performance was further supported by technological advancements, particularly through the launch of its new B2B e-commerce platform. This improved response times for clients and provided clearer communication with regard to commercial operations.
Retail developments
Small local grocers is the most important channel for alcoholic drinks in Bolivia. These often-family run outlets are widely distributed across the country and are especially important during times of economic crisis when they serve as a source alternative job opportunities. Traditionally, this channel has been highly affected by illegal products, but the decline in contraband during the year allowed it to grow by capturing sales that had previously gone to the illegal market. Additionally, as the prices of essential goods rose, consumers increasingly turned to these local grocers in search of more affordable options.
On-trade vs off-trade split
The on-trade channel continued to post robust growth in 2024, with volume sales surpassing pre-pandemic levels. This performance came despite rising prices, largely driven by fluctuations in the local currency exchange rate, which raised the cost of imported goods. Growth was primarily supported by categories with deep-rooted consumption traditions in Bolivia, such as beer, singani, rum, and bitters.
What next for alcoholic drinks?
Alcoholic drinks sales are expected to continue rising in volume terms over the forecast period, largely driven by the ongoing decline in contraband. With the parallel exchange rate projected to keep increasing - and no immediate resolution to the country’s foreign currency shortage - smuggled products will become less competitive on price. As profit margins shrink, the appeal of the illegal market will diminish, allowing legally established companies to gain further market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Bolivia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Bolivia
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
Beer in Bolivia
KEY DATA FINDINGS
Beer sales in Bolivia show robust performance
CBN strengthens leadership through innovation and strategic expansion
Traditional channels gain ground amid decline in contraband
Imported lager to lead growth as contraband declines
Affordable beers to gain popularity as consumers shift from wine and spirits
Cerveceria Boliviana Nacional will seek to strengthen market leadership
Lager price band methodology
Cider/Perry in Bolivia
KEY DATA FINDINGS
Holiday traditions and affordability fuel seasonal cider sales in Bolivia, with growing demand for non-alcoholic options
Dicon’s Cereser brand leads Bolivia’s cider market in 2024
Traditional retail drives cider sales amid lower contraband activity
Potential to expand cider consumption beyond festive toasting occasions
Non-alcoholic ciders are expected to continue their growth trajectory
Likely introduction of low-priced ciders, thanks to new trade agreements
Rtds in Bolivia
KEY DATA FINDINGS
Local innovation powers strong growth
Opal’s Cuba Libre maintains its broad appeal
Traditional channels dominate RTD sales amid rise of e-commerce
Rising youth population and emergence of new consumption occasions will push RTD sales
Emergence of new players will expand RTD consumption
Imported RTDs, led by 51 ICE, to drive growth
Spirits in Bolivia
KEY DATA FINDINGS
Price increases prompt shift towards more affordable alcoholic drinks
D&M Bolivia strengthens its lead, driven by Fernet-Branca brand
Distribution channels expand amid e-commerce growth and reduction in contraband
Spirits sales set to grow, driven by traditional favourites and reduced contraband
Illegal trade will continue to undermine legitimate premium spirits sales
Local players will drive innovation
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Wine in Bolivia
KEY DATA FINDINGS
Wine market sees positive growth, driven by reduced contraband and rising local production
Local players invest in innovation
Wine distribution shifts towards traditional channels amid decline in contraband
Positive outlook for wine sales, supported by declining illegal market and growing demand for vermouth
Tannat grape to shape future of Bolivian wine.
Local wineries will drive sales through premium innovations.
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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