Alcoholic drinks in 2024: The big picture
Alcoholic drinks in Israel witnessed a slowdown in 2024, largely due to the impact of the Israel-Hamas War. There were fewer reasons to celebrate in 2024, and locals largely preferred to drink less while their family and loved ones were fighting or impacted by the war. At the same time, alcohol was often perceived as a helpful tool for escapism during the war. Due to these opposing trends, off-trade volume sales of alcoholic drinks proved resilient despite the ongoing war. However, on-trade sales experienced sharp volume declines as there were fewer locals going out and tourism was significantly down on previous years. The strong decrease in on-trade sales had a big impact on the overall alcohol drinks market, although total volume sales still continued to rise.
key trends
While premiumisation is still a strong trend in alcoholic drinks, economic uncertainty has impacted some sectors, including wines. Locals have become increasingly interested in seeking out the best deals and are not necessarily purchasing premium products. Other categories, such as whiskies, have not been as heavily impacted by the rising cost of living and lower disposable incomes. Beer remained the largest category in volume terms over 2024. Locals typically drink beer when out with friends or have a beer after a long day at home. Beer was impacted by the war, and its growth slowed due to less time spent going out and socialising.
Competitive landscape
Tempo Beer Industries Ltd continues to lead alcoholics drinks in 2024, as the company owns leading brands in nearly all categories of the market. Tempo Beer Industries Ltd boasts a very strong portfolio, making it the leading player throughout the review period. Global Wine & Spirit Ltd was the most dynamic company in 2024, as the company purchased the rights to many popular brands in the spirits market, gaining strong positioning which has dented strong players in the market. The owners of Global Wine & Spirit Ltd, the Falic family, have had a strong impact on the local alcohol market since opening up their e-commerce business, Paneco in 2015. In 2023, the family decided to start its own alcohol import business, which has taken popular brands away from their long-time local importers. Akkerman held the rights to distribute Finlandia vodka for 30 years, working hard to make it the most popular vodka locally. When Finlandia switched global owners to Coca-Cola Helnik, they also switched importing rights to Global Wine & Spirit Ltd. This took place right after Global Wine & Spirit acquired the rights to a number of Brown-Forman Corp products from Akkerman, including Jack Daniel’s, Wedford Reserve and other products. Global Wine & Spirit acquired the rights for William Grant & Sons products including Glenfiddich, Belvenie and more.
Retail developments
Discounters continues to lead the distribution of alcoholic drinks in 2024. Discounters offer a wide selection of alcoholic drinks, and have improved their selections in recent years, offering more premium and craft products. At the same time, discounters offer products at cheaper prices than most other retailers, and locals are increasingly shopping at discounters due to high costs of living.
On-trade vs off-trade split
On-trade sales were strongly impacted by the Israel-Hamas War in 2024, with on-trade accounting for only one-fifth of volume sales. The off-trade has benefited from the increase in drinking at home since the COVID-19 pandemic, with further momentum gained during the war as locals chose to go out less. Many on-trade establishments were closed for different parts of 2024 due to the war, with restaurants facing staff shortages as workers were in reserve duty. Crucially, people celebrated less in 2024, thus damaging the on-trade which is typically a more celebratory alcohol venue. Additionally, the significant decrease in tourism, both inbound and domestic, had a negative impact on the on-trade market.
What next for alcoholic drinks?
While 2025 is still expected to witness slower volume growth due to the ongoing impact of the war, in 2026 sales are expected to pick up as it is hoped that the war will come to an end by then. Locals enjoy their alcohol and are still learning to appreciate new flavours. Being open to new products is expected to help push growth throughout the forecast period, with many launches expected. In addition, many new flavour launches are expected to emerge, which will be appreciated by consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Israel?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Israel
Alcoholic drinks in 2024: The big picture
key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
Beer in Israel
KEY DATA FINDINGS
Beer volumes stagnate while prices continue to rise
Consumers warm to local brands during wartime
Discounters continue to lead in distribution of beer
Slow start but recovery is expected if war ceases
Price rises are anticipated in the beer category
Canned packaging formats likely to expand in beer
Lager price band methodology
Cider/Perry in Israel
KEY DATA FINDINGS
Cider/perry sales impacted by on-trade volume declines
Stable competitive landscape in cider/perry
On-trade declines due to the war
Cider/perry volume sales should pick up with on-trade recovery
Prices are set to rise
No major innovations are expected
Rtds in Israel
KEY DATA FINDINGS
RTDs post strong growth in 2024
No major changes in the competitive landscape
On-trade decline caused by the war
Spirit-based RTDs to drive category sales
Further price rises are expected
More local flavours are expected in RTDs
Spirits in Israel
KEY DATA FINDINGS
On-trade severely impacted by lower demand in wartime
Global Wine & Spirit Ltd disrupts the spirits industry
Specialist stores continue to lead market
On-trade recovery to drive spirits sales
Global Wine & Spirit Ltd to build on its strong position
Innovative whiskies will stimulate consumer interest
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Wine in Israel
KEY DATA FINDINGS
Wine sales continue to grow well
Consumers switch towards local wine producers
On-trade wine volumes decline due to Israel-Hamas war
Wine sales to witness strong volume growth
Price rises set to continue in wine
Wines target the younger adult generations
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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