Alcoholic drinks in 2024: The big picture
Volume sales of alcoholic drinks continued to be low in Algeria in 2024, as it is a Muslin country, where alcohol consumption is generally frowned upon. That being said, there was positive volume growth for beer, wine and spirits. Volume growth was driven by wider product availability and a wider choice. However, volume sales for cider/perry and RTDs continued to be negligible.
2024 key trends
Beer continued to account for most volume sales, despite growing maturity and competition from wine. Its more affordable pricing, compared with wine and spirits, was one key factor in volume sales. Though inflation eased in 2024, consumers continue to be price sensitive after several years of high inflation. Also, rising average unit prices continued to push consumers to seek out economy brands, as salaries increases failed to keep pace with inflation rates.
Competitive landscape
Groupe Castel Algerie continued to lead the competitive landscape, thanks to its leadership in beer, where it has a reputation for quality and as well as affordability. In second place was other major beer player, Tango-Heineken Sarl. Both companies have production facilities in Algeria and this enables them to offer competitive prices, compared with imported brands.
Retail developments
Food/drink/tobacco specialists was the leading off-trade distribution channel for alcoholic drinks in 2024. Only a limited number of retail outlets are allowed to sell alcoholic drinks and getting a permit remains very complicated in Algeria. However, for beer, supermarkets gained the most volume share, though from a very low base. The continuing expansion of supermarkets across Algeria supported this growth. Online sales on alcoholic drinks continued to be prohibited.
On-trade vs off-trade split
Volumes sales through off-trade channels was significant, with most consumers opting to drink alcoholic drinks in their own home, as drinking alcohol is generally frowned up, especially among the Muslim community. Also, after several years of high inflation, consumers also avoided the on-trade channel, due to higher prices. Wine was the best performer through on-trade channels, accounting for over a third of volume sales. There was supported by increased tourist numbers in 2024 and there is ongoing investment in tourism infrastructure. This will likely boost volume sales in foodservice channels in the coming years.
What next for alcoholic drinks?
There will continue to be volume growth in alcoholic drinks over the forecast period. The increasing number of in-bound arrivals to Algeria, either for business or leisure, coupled with natural population growth, will support volume sales growth. In addition, with the government looking to restrict the illicit trade of alcoholic drinks, this could also have a positive impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Algeria?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Algeria
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
Beer in Algeria
KEY DATA FINDINGS
Healthy volume growth in beer in 2024
Groupe Castel continues to lead, thanks to its longstanding presence
Off-trade sales, led by food/drink/tobacco specialists, continue to dominate
Continuing volume growth over forecast period
Beer with higher alcohol content registers growth
Bright outlook for non-alcoholic beer in Algeria
Lager price band methodology
Spirits in Algeria
KEY DATA FINDINGS
Positive performance of spirits thanks to increasing consumer awareness
Diageo retains its leadership, but challenged by Pernod Ricard
Horeca sector drives on-trade sales growth for spirits
Potential beyond traditional spirit offerings
Illicit trade set to remain high
Non-alcoholic spirits likely to emerge
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Wine in Algeria
KEY DATA FINDINGS
Modest volume growth in 2024
Domestic producers continue to dominate
Food/drink/tobacco specialists remains the only off-trade distribution channel due to restrictive regulations
Although gaining popularity, wine faces challenges
Still red wine to remain dominant
Interest in sparkling wine remains limited
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
- Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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