Nappies/diapers/pants in Algeria posted a positive performance in 2025, with retail volume reaching 2.5 billion units and a retail value of DZD113 billion. Growth in volume was stagnant, reflecting a maturing landscape, yet the value increase of 5% indicates ongoing premiumisation and rising unit prices. This performance is underpinned by Algeria’s demographic profile, with a total population of 47 million in 2025 and a substantial cohort of 14 million children aged 0-14, which sustains robust d

Menstrual care in 2025 demonstrated resilient growth, with value sales increasing by 7% to reach DZD33.4 billion, despite Algeria’s challenging economic backdrop, characterised by inflation and constrained household budgets. Retail volume increases by 2% in 2025, with total sales reaching 2.1 billion units, outpacing the wider regional context where inflationary pressures have more visibly dampened consumption. However, the market continues to face structural affordability issues, as highlighted

Away-from-home tissue and hygiene in Algeria posted robust growth in 2025, with total value sales reaching DZD13.8 billion, a 7% increase from 2024. This performance was primarily driven by the flourishing foodservice channel and a strong recovery in the on-trade following the disruptions of the pandemic and a period of high inflation. Despite consumers facing declining purchasing power and prioritising value, the rebound in hospitality and public venues created higher demand for hygiene solutio

Retail tissue in Algeria recorded solid value and volume growth to reach DZD18.1 billion and 36,300 tonnes sold, representing 7% and 2% annual growth, respectively. The value growth rate was lower than in prior years, indicating that price sensitivity among consumers remained elevated and volume growth was increasingly driven by a preference for affordable formats over premium features such as extra softness or added fragrances.

Tissue and hygiene in Algeria in 2025 delivered robust growth, outperforming regional and global averages due to strong volume and value gains, propelled by demographic expansion, heightened hygiene awareness, and broadening access through both modern retail and traditional grocers. The attractiveness of this environment is reinforced by a growing population, rising consumer spending, and resilient economic fundamentals, creating favourable conditions for sustained demand across all product type

In 2025, wipes in Algeria achieved strong current value growth, reaching DZD4.8 billion, representing a 7% increase over the previous year. This performance outpaced global averages, driven by sustained consumer demand for affordable hygiene products despite economic pressures. Affordability emerged as the defining trend, with consumers prioritising value-for-money options, especially for baby and hygiene wipes, in response to rising daily usage and budget constraints. The market’s performance w

In 2025, retail adult incontinence in Algeria achieved retail value sales of DZD9.5 billion, rising by 8%, indicating robust demand and significant value expansion. Volume also grew to 103 million units, growing by 3% compared to the previous year. The combination of a rising population aged 65 and over, which reached over 3 million in 2025, and increased consumer spending, with total consumer expenditure at DZD15.2 trillion, underpins this growth. While the broader economy experienced moderate

The overall bleach market in Algeria saw retail value sales of DZD13.3 billion in 2025, representing a growth of 7% from the previous year. The retail volume of bleach in Algeria was 110,055 tonnes in 2025, with a growth rate of 1%. This growth indicates a steady demand for bleach products in the country. The market's performance was driven by factors such as bleach's low unit price and its multipurpose applications.

In 2025, Algeria’s laundry care market recorded retail value sales of DZD130 billion, representing 6% growth from 2024. The category's performance is driven by population growth, increasing urbanisation, and the rising presence of local brands offering strong price–performance value, aligning with consumer demand for practical, affordable solutions. Evolving product formats and multifunctionality also play a key role, as consumers prioritise convenience and efficiency in their laundry routines.

The home care market in Algeria is experiencing steady growth, driven by increasing hygiene awareness, ongoing urbanisation, and evolving consumer lifestyles. Sustainability and innovation are emerging as key competitive drivers, with manufacturers increasingly focusing on multifunctional solutions and mood-boosting fragrances alongside eco-friendly, biodegradable formulations and sustainable packaging. To remain competitive, brands must prioritise innovation, strengthen their sustainability cre

The air care category in Algeria saw an increase in retail value sales in 2025, driven by the growing urban population and rising demand for improved indoor air quality, particularly in small apartments and other confined spaces. The urban population reached 35.9 million, while median household disposable income rose to DZD1.22 million, giving consumers greater capacity to spend on air care products.

The surface care category in Algeria is experiencing healthy growth, driven by urbanisation, rising consumer awareness, and retail modernisation. In 2025, retail value sales reached DZD19.5 billion, representing an 8% increase. This growth is supported by rising demand for effective and accessible cleaning products. Furthermore, the modernisation of retail channels has boosted sales, with major supermarkets such as Uno, Ardis, and Carrefour Algeria expanding their private label surface care rang

In 2025, the polishes category in Algeria recorded a retail value of DZD3.2 billion, representing a 6% increase from the previous year. This growth is driven by the rising trend of multifunctionality, as consumers increasingly prefer products that can clean and protect multiple surfaces at once. The shift toward multifunctional products reflects Algerian consumers’ demand for convenience and efficiency in their cleaning routines.

In 2025, the toilet care market in Algeria continued to grow, driven by increasing urbanisation and shifting consumer habits towards more efficient, hygienic cleaning products. Retail value sales reached DZD0.93 billion in 2025, representing 6% value growth from 2024. This growth is attributed to the rising demand for specialised formulas such as toilet gels, hanging blocks, and disinfectant wipes. For example, Brilex, a well-established brand in Algeria, has launched multi-action formulas that

The dishwashing category in Algeria recorded a retail volume of 43,000 tonnes in 2025, reflecting a 1% increase from the previous year, while retail value sales grew by 5% to reach DZD33.8 billion. This growth is primarily driven by increasing urbanisation and evolving lifestyles, which are boosting demand for convenient and effective dishwashing solutions.

In 2025, home insecticides in Algeria experienced growth driven by the premiumisation trend, with consumers increasingly preferring practical and effective products such as quick-release spray/aerosol insecticides and electric insecticides. The growth of home insecticides in Algeria is outpacing regional and global trends, driven by climate factors favourable to insect proliferation and increasing urbanisation. The retail value of home insecticides reached DZD7.8 billion in 2025, with a 6% growt

In 2025, growth of breakfast cereals in Algeria was supported by widespread advertising about their nutritional benefits, as well as their convenience. The perceived healthier image of muesli and granola ensured this category recorded the strongest growth in the year. While children’s breakfast cereals continues to account for most value sales, companies are expected to develop more health and wellness breakfast cereals over the forecast period, targeting adult consumers.

Sales of other hot drinks in Algeria are seeing healthy value growth and stable volume growth in 2025, reflecting steady baseline demand despite high prices. Other hot drinks in the country primarily consists of flavoured powder drinks, notably, chocolate-based flavoured powder drinks.

Retail value sales of hot drinks are maintaining positive growth in Algeria in 2025, with volume also in low, stable, positive growth — despite the ongoing challenge of decreasing disposable income levels in the country. Indeed, modernisation of retailing systems, together with flourishing consumer foodservice, are sustaining growth. Added to which, increasing availability of different products, changes in consumer lifestyles, and growing urbanisation are all key trends that contribute towards m

The baked goods market continued to grow in 2025, driven by bread’s role as a staple carbohydrate. Packaged flat bread showed the strongest value growth, while unpackaged leavened bread remained dominant. Artisanal producers - mainly represented by small independent bakeries - continued to claim the lion’s share of sales due to their dominance in unpackaged leavened bread, though they also account for the bulk of sales in cakes and pastries.

Retail value sales of coffee are showing healthy growth in Algeria in 2025, with retail volume growth low and stable. This indicates strong baseline demand for coffee, despite recent inflationary pressures resulting in high unit prices. Indeed, coffee is the largest category in hot drinks, with demand supported by the local coffee drinking culture.

Retail value sales of tea are showing healthy growth in Algeria in 2025, with volume sales steady at a lower rate of growth. This indicates stable baseline demand supporting volume, with high prices supporting value.

Processed fruit and vegetables recorded steady volume growth in Algeria in 2025, supported by urbanisation, busy lifestyles, and rising demand for convenient products, with continued opportunities for innovation, premiumisation, and sustainable production.

Growth of rice, pasta, and noodles in Algeria in 2025 was driven by population growth, busy lifestyles, and demand for convenient, value-for-money meals. Dried pasta was the most dynamic category, while health- and wellness-oriented products, such as gluten-free and fortified pasta, are emerging.