PROSPECTS AND OPPORTUNITIES
Convenience factor and hygiene concerns will continue to broaden appeal of wipes
Wipes looks set to register healthy growth in total current value sales throughout the forecast period, while all categories are projected to expand consistently in volume terms. Increasingly busy lifestyles should ensure the convenience of these products continues to win over consumers.
Sales via e-commerce platforms expected to remain strong
The share of total wipes value sales generated via e-commerce is expected to rise steadily over the forecast period. Further gains will be supported by the fact that Algerians are increasingly comfortable with online shopping and becoming more appreciative of the convenience, wider array of choices and attractive bargains it offers.
Hypoallergenic and eco-friendly products likely to be focal points for innovation
The health and wellness trend will continue to shape innovation in wipes over the forecast period. All categories – especially baby wipes – are expected to see the launch of new natural varieties that are infused with soothing and moisturising ingredients like aloe vera or olive oil and free from perfumes, dyes, alcohol and other substances with the potential to cause skin irritation.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Algeria?
- Which are the leading brands in Wipes in Algeria?
- How are products distributed in Wipes in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Algeria - Category analysis
KEY DATA FINDINGS
Volume growth rates slow but overall demand remains reasonably resilient
Leading company Hygienix loses ground to other domestic producers
Small local grocers channel continues to dominate wipes distribution
Convenience factor and hygiene concerns will continue to broaden appeal of wipes
Sales via e-commerce platforms expected to remain strong
Hypoallergenic and eco-friendly products likely to be focal points for innovation
Tissue and Hygiene in Algeria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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