Sales of wipes are projected to increase consistently at a positive current value CAGR over the forecast period, largely influenced by continued strong performance within the baby wipes category. Population growth and rising disposable incomes among affluent urban consumers will underpin demand for premium-quality wipes.
The evolution of e-commerce is anticipated to significantly impact the wipes market in Kenya, driven by ongoing growth in internet penetration and digital adoption. As Kenya continues to rank highly in Africa for smart technology adoption, consumer behaviour will increasingly shift towards online purchasing.
Innovation in the wipes category will continue to focus on enhancing product versatility and functionality. Given the absence of specialised wipes categories in Kenya, baby wipes are expected to evolve further as multipurpose solutions catering to various consumer needs, such as cosmetic, hygiene, and cleaning applications.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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