PROSPECTS AND OPPORTUNITIES
Baby wipes expected to sustain growth driven by high-income households
Sales of wipes are projected to increase consistently at a positive current value CAGR over the forecast period, largely influenced by continued strong performance within the baby wipes category. Population growth and rising disposable incomes among affluent urban consumers will underpin demand for premium-quality wipes.
E-commerce growth supported by digital adoption
The evolution of e-commerce is anticipated to significantly impact the wipes market in Kenya, driven by ongoing growth in internet penetration and digital adoption. As Kenya continues to rank highly in Africa for smart technology adoption, consumer behaviour will increasingly shift towards online purchasing.
Innovation driven by multifunctional product appeal
Innovation in the wipes category will continue to focus on enhancing product versatility and functionality. Given the absence of specialised wipes categories in Kenya, baby wipes are expected to evolve further as multipurpose solutions catering to various consumer needs, such as cosmetic, hygiene, and cleaning applications.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Kenya?
- Which are the leading brands in Wipes in Kenya?
- How are products distributed in Wipes in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Kenya - Category analysis
KEY DATA FINDINGS
Strong demand from affluent consumers boosts baby wipes sales
Local competition intensifies as affordability shapes market dynamics
Expansion of supermarkets reshapes wipes distribution
Baby wipes expected to sustain growth driven by high-income households
E-commerce growth supported by digital adoption
Innovation driven by multifunctional product appeal
Tissue and Hygiene in Kenya - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!