Competitive Landscape
Société D'articles Hygiéniques Sarl Sustains Dominance through Multipack Promotions
Wipes remains a highly concentrated area in Tunisia, with the leading three manufacturers accounting for the overwhelming majority of retail value in 2025. Société d'articles hygiéniques sarl (SAH) holds a 55% share, followed by Sancella SA at 29% and Sotulin SA at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Tunisia?
- Which are the leading brands in Wipes in Tunisia?
- How are products distributed in Wipes in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Tunisia - Category analysis
Key Data Insights
Softy Groupe Leverages Multipack Promotions to Drive Share Gains
Softy Groupe Leverages Multipack Promotions to Drive Share Gains
Vip Baby Elevates Product Quality and Wellness Claims
Pharma-Shop.Tn Expands Access to Premium and Specialist Wipes Online
Domestic and International Brands Intensify Promotions to Secure Loyalty
Baby Wipes Retain Dominance as New Launches Drive Growth
Société D'articles Hygiéniques Sarl Sustains Dominance through Multipack Promotions
Supermarkets Sustain Leadership with Exclusive Brand Promotions
E-Commerce Platforms Expand Premium Access but Remain Niche
Tissue and Hygiene in Tunisia - Industry Overview
Carrefour Responds to Boycott with Aggressive Promotions to Drive Sales Recovery
Key Data Insights
Carrefour Responds to Boycott with Aggressive Promotions to Drive Sales Recovery
Paco Distribution Leverages Premium and Convenience to Capture Wellness-Conscious Parents
Convenience Transforms Consumer Expectations
Sah Lila, Sancella and Paco Distribution Expand Digital Engagement to Retain Value-Driven Shoppers
Paco Distribution and Rosy Prioritise Price-Led Growth as Birth Rates Fall
Aziza Discounters and Digital-First Promotions Drive Resilience Amid Inflation
Sah Lilas and Sancella Defend Leadership as Domestic Brands Remain Essential
Supermarkets Sustain Leadership with Promotions and Broad Product Range
Discounters and E-Commerce Gain Ground with Value and Speciality Offers
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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