Wipes is expected to register strong growth over the course of the forecast period, driven by the wider availability of wipes in all grocery retailers and the continuous improvement in living standards in Tunisia, especially in urban areas, where people tend to have higher hygiene standards. There is also growing awareness of such products, thanks to strong advertising by major companies.
E-commerce sales will continue to grow in the Tunisian wipes market over the forecast period, despite Tunisians’ continued preference for shopping in physical stores in order to benefit from the promotions they offer. E-commerce will continue to be an important distributor of imported brands and premium products.
Innovation will remain a key driver in the wipes market over the forecast period. As awareness of health and hygiene continues to grow amongst Tunisian consumers, companies will increasingly introduce healthier products, such as paraben-free, alcohol-free, aloe vera-infused, and biodegradable wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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