PROSPECTS AND OPPORTUNITIES
Wider availability and growing awareness to fuel growth
Wipes is expected to register strong growth over the course of the forecast period, driven by the wider availability of wipes in all grocery retailers and the continuous improvement in living standards in Tunisia, especially in urban areas, where people tend to have higher hygiene standards. There is also growing awareness of such products, thanks to strong advertising by major companies.
Physical stores will continue to be preferred
E-commerce sales will continue to grow in the Tunisian wipes market over the forecast period, despite Tunisians’ continued preference for shopping in physical stores in order to benefit from the promotions they offer. E-commerce will continue to be an important distributor of imported brands and premium products.
Innovation will remain a key driver in wipes
Innovation will remain a key driver in the wipes market over the forecast period. As awareness of health and hygiene continues to grow amongst Tunisian consumers, companies will increasingly introduce healthier products, such as paraben-free, alcohol-free, aloe vera-infused, and biodegradable wipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Tunisia?
- Which are the leading brands in Wipes in Tunisia?
- How are products distributed in Wipes in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Tunisia - Category analysis
KEY DATA FINDINGS
Demand boosted by advertising and rising living standards
Société d'Articles Hygiéniques continues to dominate
Modern grocery retailers attract consumers with broad ranges and promotions
Wider availability and growing awareness to fuel growth
Physical stores will continue to be preferred
Innovation will remain a key driver in wipes
Tissue and Hygiene in Tunisia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Wipes research and analysis database.
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