PROSPECTS AND OPPORTUNITIES
Modest growth over forecast period
Wipes will register moderate constant value and volume growth over the forecast period. Baby wipes will continue to account for most volume sales, though moist toilet wipes will register the highest volume growth.
Steady growth in e-commerce
E-commerce will continue to register steady, healthy constant value growth. Increasing competition will drive growth, with many of the major grocery retailers now offering e-commerce.
Continuing differentiation in baby wipes, as brands look to stand out
There will continue to be innovation in baby wipes. Baby wipes is a competitive segment and brands will look to differentiate in order to stand out from competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Serbia?
- Which are the leading brands in Wipes in Serbia?
- How are products distributed in Wipes in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Serbia - Category analysis
KEY DATA FINDINGS
Baby wipes continue to account for most value and volume sales
Pampers continue to lead, but competition is fierce
Supermarkets continue to lead, but discounters gain
Modest growth over forecast period
Steady growth in e-commerce
Continuing differentiation in baby wipes, as brands look to stand out
Tissue and Hygiene in Serbia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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