PROSPECTS AND OPPORTUNITIES
Continuing focus on hygiene and eco-friendliness
Awareness of the importance of health and hygiene will remain elevated in the forecast period, sustaining demand for wipes of all kinds, especially disinfectant and antibacterial products. As families continue to prioritise cleanliness, sales of wipes as essential household items are likely to increase, bolstered by the user-friendly nature of online shopping platforms.
E-commerce growth and retail channel outlook
The focus on disinfectant and antibacterial wipes that intensified during the pandemic shows no sign of slowing, and the shift to purchasing these products online is firmly established. Mobile shopping is gaining traction as more consumers rely on smartphones to browse and buy, prompting retailers to refine their digital strategies.
Innovation in line with environmental concerns, and the rise of smart features
Wipes in Saudi Arabia is expected to see greater emphasis on eco-friendly and biodegradable products, with many brands looking to introduce solutions that decompose quickly and minimise environmental harm. Natural ingredients such as aloe vera and chamomile may feature more prominently, appealing to consumers who value skin health.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Saudi Arabia?
- Which are the leading brands in Wipes in Saudi Arabia?
- How are products distributed in Wipes in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Rising demand for wipes seen in 2024
Arabian Trading Supplies leads through popular Dettol and Garnier brands
Hypermarkets leads distribution for wipes, followed closely by supermarkets
Continuing focus on hygiene and eco-friendliness
E-commerce growth and retail channel outlook
Innovation in line with environmental concerns, and the rise of smart features
Tissue and Hygiene in Saudi Arabia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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