PROSPECTS AND OPPORTUNITIES
Robust outlook for wipes
Wipes will continue to grow well in the forecast period given high product awareness and the convenience they provide in everyday life. Wipes have gone beyond the exclusive use of skin cleaning and have extended to use in other activities from shoe cleaning to car cleaning.
Growth of e-commerce in wipes supported by middle and high income groups
E-commerce sales of wipes is growing as the channel offers a wider assortment of products. The middle-high demographic segment is becoming more interested in this channel to make their purchases.
Innovation in cosmetic wipes amid sales decline
Cosmetic wipes, despite its sales decline, is the most innovative category in terms of product formulation in niche market segments, where consumers continue to value the specific properties of products despite their high price. In facial cleansing wipes, Hansa Ltda stands out with the Nivea brand, which has diversified its product portfolio to include micellar water, rose water, wipes with a refreshing action, and biodegradable qualities.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Bolivia?
- Which are the leading brands in Wipes in Bolivia?
- How are products distributed in Wipes in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Bolivia - Category analysis
KEY DATA FINDINGS
Price rises in wipes underpins value growth
Surco Surco Importaciones SA has success with Babyñoño
The traditional channel stands out in wipes
Robust outlook for wipes
Growth of e-commerce in wipes supported by middle and high income groups
Innovation in cosmetic wipes amid sales decline
Tissue and Hygiene in Bolivia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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