Competitive Landscape
Surco Surco Importaciones Consolidates Its Lead as Rivals Gain Ground
Wipes in Bolivia is moderately concentrated, with a clear leader, but a notable shift in the competitive structure between 2022 and 2025. Surco Surco Importaciones SA, with its Babyñoño brand, held the largest retail value share in 2025, at 31%, although this represented a significant decline from its peak of 42% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Bolivia?
- Which are the leading brands in Wipes in Bolivia?
- How are products distributed in Wipes in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Bolivia - Category analysis
Key Data Insights
Babyñoño Expands Access as Value Pricing Fuels Daily Routines
Babyñoño Expands Access as Value Pricing Fuels Daily Routines
Nosotras Intimate Wipes Support Inclusive Hygiene for All Life Stages
Problock Addresses Urban Mobility with Convenient Hygiene Formats
Baby Wipes to Lead Expansion as New Users Boost Everyday Demand
Retailers to Target New Cleaning Occasions as Versatility Drives Growth
Surco Surco Importaciones Consolidates Its Lead as Rivals Gain Ground
Traditional Retailers Drive Price-Based Channel Migration
Retail E-Commerce Rises From an Insignificant Base
Tissue and Hygiene in Bolivia - Industry Overview
Papelera Vinto Leverages Local Production to Boost Access and Resilience
Key Data Insights
Papelera Vinto Leverages Local Production to Boost Access and Resilience
Procer Adapts Designs and Pricing to Meet Evolving Needs
Inclusivity and Diversity Impacts Product Design
Menstrual Care Drives Value Gains Amid Volume Decline
Smugglers Exit as Currency Volatility Reshapes Profit Incentives
Asian Entrants Struggle as Liquidity Trumps Low-Price Competition
High Prices Drive Value Gains as Rational Shopping Prevails
Copelme Links Affordability and Social Engagement to Defend Leadership
Small Local Grocers Expands Reach as Informal Trade Shapes Access
Nexocorp and Digital Wallets Drive E-Commerce Growth Despite Price Barriers
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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