PROSPECTS AND OPPORTUNITIES
Wipes set for steady growth, driven by rising health awareness and increased spending on baby-specific products
Sales of wipes are expected to experience robust expansion, growing at a constant value CAGR of 6% over the forecast period. This will be driven by the growing propensity of middle- and upper-income consumers to spend money on baby and child-specific products.
E-commerce will have limited appeal
E-commerce is projected to continue its downward trend, as consumers remain reluctant to purchase wipes online. The widespread availability of wipes at local grocery stores, combined with the rapid expansion of supermarkets and discounters in small neighbourhoods, has reduced the need for online shopping.
Rising demand for quality will drive innovation in baby wipes
Consumers of baby wipes are becoming increasingly quality-conscious, seeking products that offer gentle, skin-friendly formulations. In response, manufacturers are expected to focus on product innovation, as seen toward the end of the review period with the introduction of wipes featuring enhanced properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Morocco?
- Which are the leading brands in Wipes in Morocco?
- How are products distributed in Wipes in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Morocco - Category analysis
KEY DATA FINDINGS
Positive growth, fuelled by demand for convenience and hygiene
Novatis consolidates its lead through affordable pricing
Traditional grocers dominate sales
Wipes set for steady growth, driven by rising health awareness and increased spending on baby-specific products
E-commerce will have limited appeal
Rising demand for quality will drive innovation in baby wipes
Tissue and Hygiene in Morocco - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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