PROSPECTS AND OPPORTUNITIES
Intimate wipes drive ongoing value growth, while moist toilet wipes face challenges
Retail value sales of wipes in Denmark are projected to rise over the forecast period, with convenience being a primary driver of demand. Wipes will continue to appeal to time-conscious households seeking efficient, time-saving solutions that simplify both cleaning and personal care tasks.
Retail e-commerce is set to increase its share, bolstered by ongoing urbanisation
Ongoing urbanisation, characterised by an increasing share of urban households relative to total households, will be a key driver of retail e-commerce growth across the forecast period. The concentration of households in urban areas reduces delivery distances, which in turn lowers transportation costs and accelerates delivery times.
Innovation is expected to focus on plant-based wipes and sustainable credentials
Wipes face growing scrutiny due to its disposable, single-use nature, which is increasingly seen as wasteful and environmentally damaging, particularly in light of the rising sustainability awareness among households. As sustainability concerns intensify in Denmark, consumers are becoming more critical of single-use products, including wipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Denmark?
- Which are the leading brands in Wipes in Denmark?
- How are products distributed in Wipes in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Denmark - Category analysis
KEY DATA FINDINGS
Intimate wipes drives growth as consumers appreciate the benefits for hygiene and self-care
Essity AB retains its overall lead while Procter & Gamble offers the top brand Swifter
Discounters lead the distribution channel as consumers seek value
Intimate wipes drive ongoing value growth, while moist toilet wipes face challenges
Retail e-commerce is set to increase its share, bolstered by ongoing urbanisation
Innovation is expected to focus on plant-based wipes and sustainable credentials
Tissue and Hygiene in Denmark - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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