PROSPECTS AND OPPORTUNITIES
Other types of wipes expected to profit from Import Reform Law
Wipes is expected to see further growth in Israel over the forecast period. Whilst baby wipes will continue to outsell all other types of wipes, an expected opening up of the Israeli economy over the mid-to late forecast period thanks to the Import Reform Law, is likely to benefit cosmetic wipes (including facial cleansing wipes) and moist toilet wipes, as these products should become more visible in Israel.
E-commerce slows down as consumers remain underwhelmed by this channel
E-commerce is expected to stay rather small over the forecast period as most people are fairly underwhelmed with the online shopping experience outside of COVID-19 restrictions. As a result, it is expected that e-commerce sales will decline slightly in share, although it will not become completely irrelevant.
Compostable wipes may see launches towards the end of the forecast period
Innovation is likely to be missing for the first part of the forecast period as consumers cannot afford to pay extra for innovative products, which tend to more expensive. As VAT rates increased on 1 January 2025 to 18%, customers will continue to focus on low prices over innovation as they struggle to accommodate the latest set of price rises.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Israel?
- Which are the leading brands in Wipes in Israel?
- How are products distributed in Wipes in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Israel - Category analysis
KEY DATA FINDINGS
Baby wipes remains the leading category in 2024.
Huggies loses share as prices rise and consumers trade down
It’s all about the price!
Other types of wipes expected to profit from Import Reform Law
E-commerce slows down as consumers remain underwhelmed by this channel
Compostable wipes may see launches towards the end of the forecast period
Tissue and Hygiene in Israel - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!