Competitive Landscape
Kimberly-Clark Israel Ltd Adapts to Price Sensitivity as New Challengers Gain Ground
Wipes in Israel is moderately concentrated, but the landscape shifted towards greater fragmentation over the review period. Kimberly-Clark Israel Ltd continued to hold the largest value share, at 27% in 2025, but this represented a decline from 33% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Israel?
- Which are the leading brands in Wipes in Israel?
- How are products distributed in Wipes in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Israel - Category analysis
Key Data Insights
Balloons Leverages Skin Wellness Claims to Strengthen Daily Use
Balloons Leverages Skin Wellness Claims to Strengthen Daily Use
Huggies Navigates Rising Costs with Strategic Pack-Size Changes
Albaad’S Plant-Based Innovations Drive Sustainability Focus and Justify Price Premiums
Established Brands to Strengthen Value Focus as Pricing Gains Importance
Personal Wipes Set to Sustain Lead as Home Care Options Lag behind
Gradual Material Shifts and Cost Efficiencies Reshape Product Design
Kimberly-Clark Israel Ltd Adapts to Price Sensitivity as New Challengers Gain Ground
Health and Beauty Specialists and Discounters Capture Loyalty as Shoppers Seek Reassurance and Value
Retail E-Commerce Regains Relevance through Bulk Buying and Family Convenience
Tissue and Hygiene in Israel - Industry Overview
Price Sensitivity Drives Private Label Nappies/Diapers and Trade-Down Behaviour
Key Data Insights
Price Sensitivity Drives Private Label Nappies/Diapers and Trade-Down Behaviour
Shrinkflation by Huggies Intensifies Consumer Focus on Value per Unit
Modibodi Expands Reusable Underwear, Promoting Sustainable Period Care
Discounters and E-Commerce Influence Value-Driven Purchasing Decisions
Nappies/Diapers/Pants to Sustain Value Lead within Hygiene
Private Label and Cost Efficiency Shape Future Business Models
Kimberly-Clark Defends Lead as Smaller Players Gain Ground
Discounters Attract Routine Shoppers with Value on Essentials
Retail E-Commerce Expands for Bulk and Repeat Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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