Wipes is expected to see further growth in Israel over the forecast period. Whilst baby wipes will continue to outsell all other types of wipes, an expected opening up of the Israeli economy over the mid-to late forecast period thanks to the Import Reform Law, is likely to benefit cosmetic wipes (including facial cleansing wipes) and moist toilet wipes, as these products should become more visible in Israel.
E-commerce is expected to stay rather small over the forecast period as most people are fairly underwhelmed with the online shopping experience outside of COVID-19 restrictions. As a result, it is expected that e-commerce sales will decline slightly in share, although it will not become completely irrelevant.
Innovation is likely to be missing for the first part of the forecast period as consumers cannot afford to pay extra for innovative products, which tend to more expensive. As VAT rates increased on 1 January 2025 to 18%, customers will continue to focus on low prices over innovation as they struggle to accommodate the latest set of price rises.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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