PROSPECTS AND OPPORTUNITIES
Low growth projected for wipes amid Chile’s declining birth rate
Although overall value sales of wipes (at constant 2024 prices) are set to rise over the forecast period as a whole, there are no major projections for dynamism. This is mainly because the largest value category of baby wipes is expected to perform in line with other baby-related products, continuing a downward trend due to declining birth rates in the country, driven by factors such as delayed parenthood and high living costs.
E-commerce set to offer further growth potential
E-commerce is expected to maintain its upward trajectory over the forecast period after showing renewed dynamism in 2024. The channel allows consumers to easily compare prices and take advantage of promotions such as large packs or subscription services that offer discounts, encouraging demand for products generally considered less essential.
Consumer preferences to shift further towards biodegradable wipes
Increasing environmental awareness among local consumers is driving up demand for wipes that are not only efficient in terms of functionality but are also sustainable. This interest is evident in the quest for biodegradable options made from environmentally-friendly materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Chile?
- Which are the leading brands in Wipes in Chile?
- How are products distributed in Wipes in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Chile - Category analysis
KEY DATA FINDINGS
Baby wipes drives value sales despite decline
Softys retains leadership due to popularity of BabySec
Double and triple packs drive promotional push in supermarkets
Low growth projected for wipes amid Chile’s declining birth rate
E-commerce set to offer further growth potential
Consumer preferences to shift further towards biodegradable wipes
Tissue and Hygiene in Chile - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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