PROSPECTS AND OPPORTUNITIES
Growth expected for wipes despite unfavourable demographics
Despite a shrinking potential consumer base due to declining birth rates, innovation and evolving consumer lifestyles and purchasing habits will enable wipes to sustain healthy growth throughout the forecast period. Improved living standards will drive premiumisation in the category, with premium brands becoming ubiquitous across various distribution channels.
E-commerce will enjoy ongoing growth over the forecast period
Major modern grocery retailers and manufacturers will continue to invest in e-commerce capabilities and implement an omnichannel approach. The growth of e-commerce will enable them to reach a wider consumer base nationwide over the forecast period, thereby boosting online sales.
As in other categories, sustainability and environmental concerns will drive innovation in wipes
Looking ahead, leading manufacturers and retailers in wipes will largely focus on sustainability and the use of eco-friendly materials, such as organic cotton, bamboo and plant-based fibres. Another important aspect will be the biodegradability and compostability of wipes, along with efforts to reduce plastic packaging and prevent littering.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in North Macedonia?
- Which are the leading brands in Wipes in North Macedonia?
- How are products distributed in Wipes in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in North Macedonia - Category analysis
KEY DATA FINDINGS
Robust growth for wipes thanks to widespread availability and broad variety of products
Mega Disposables SA leads once again, thanks to strength in baby wipes and general-purpose wipes
E-commerce gains ground at the expense of supermarkets in 2024
Growth expected for wipes despite unfavourable demographics
E-commerce will enjoy ongoing growth over the forecast period
As in other categories, sustainability and environmental concerns will drive innovation in wipes
Tissue and Hygiene in North Macedonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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