PROSPECTS AND OPPORTUNITIES
Baby wipes decline to shape the overall performance
Retail value (constant 2024 prices) sales of wipes are set to decrease moderately-to-marginally as the forecast period progresses. This overall performance is set to be shaped by the strong declines projected for baby wipes, as the falling birth rate limits purchases.
Sustainable and more natural offerings to pique the interest of consumers
The demand for plastic-free, biodegradable and compostable wipes is set to rise significantly, pushing both domestic and international brand owners to innovate. Regulatory pressure on single-use plastics and non-flushable wipes may also accelerate the transition towards environmentally-friendly alternatives.
New product development and innovation for baby wipes and moist toilet wipes
As many consumers are expected to see baby wipes and moist toilet wipes as everyday hygiene staples, players will aim to differentiate through added functional benefits. New launches may include infused skin care ingredients like aloe vera-chamomile and prebiotic formulas to appeal to consumers looking for healthier and multifunctional hygiene solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Poland?
- Which are the leading brands in Wipes in Poland?
- How are products distributed in Wipes in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Poland - Category analysis
KEY DATA FINDINGS
Wipes fit with hectic lifestyles
Private label gains to intensify the competitive landscape
Health and beauty specialists overtake discounters
Baby wipes decline to shape the overall performance
Sustainable and more natural offerings to pique the interest of consumers
New product development and innovation for baby wipes and moist toilet wipes
Tissue and Hygiene in Poland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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