Retail value (constant 2024 prices) sales of wipes are set to decrease moderately-to-marginally as the forecast period progresses. This overall performance is set to be shaped by the strong declines projected for baby wipes, as the falling birth rate limits purchases.
The demand for plastic-free, biodegradable and compostable wipes is set to rise significantly, pushing both domestic and international brand owners to innovate. Regulatory pressure on single-use plastics and non-flushable wipes may also accelerate the transition towards environmentally-friendly alternatives.
As many consumers are expected to see baby wipes and moist toilet wipes as everyday hygiene staples, players will aim to differentiate through added functional benefits. New launches may include infused skin care ingredients like aloe vera-chamomile and prebiotic formulas to appeal to consumers looking for healthier and multifunctional hygiene solutions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!