PROSPECTS AND OPPORTUNITIES
Turnaround of fortunes expected for wipes in the years ahead
Despite a poor performance in 2024, wipes is expected to achieve double-digit growth over the forecast period, driven by education and awareness initiatives from manufacturers to address the relative lack of awareness of these products. Urban residents in Indonesia, navigating fast-paced and hectic lifestyles, are increasingly drawn to products that offer practical convenience.
Solid growth expected for e-commerce in the years ahead
E-commerce is projected to experience rapid growth, driven by the attractive prices and discounts it offers, particularly during major sales events. This aligns seamlessly with the purchasing habits of affluent households, who prefer to buy in bulk to maximise savings.
Sustainability and skin health set to become significant trends in wipes
Innovation in wipes in Indonesia has generally been limited, with manufacturers primarily focusing on new fragrances or features marketed as gentle on the skin. There is a growing expectation for wipes to offer additional value-added benefits and features, such as antibacterial properties and skin care enhancements, catering to the health-conscious and hygiene-focused mindset of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Indonesia?
- Which are the leading brands in Wipes in Indonesia?
- How are products distributed in Wipes in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Indonesia - Category analysis
KEY DATA FINDINGS
General-purpose wipes benefits from shift in consumer hygiene behaviour, post-pandemic
Mitu enjoys widespread brand recognition and consumer loyalty to lead the field
E-commerce growth continues apace thanks to the convenience factor and ongoing price sensitivity
Turnaround of fortunes expected for wipes in the years ahead
Solid growth expected for e-commerce in the years ahead
Sustainability and skin health set to become significant trends in wipes
Tissue and Hygiene in Indonesia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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