PROSPECTS AND OPPORTUNITIES
Rising awareness is expected to support a positive performance for intimate wipes
Over the forecast period, the wipes category is expected to see positive growth in retail value, with certain product areas, particularly intimate wipes and cosmetics wipes, showing a strong retail volume performance. However, the overall performance of the wipes market remains heavily influenced by the baby wipes segment, which is forecast to continue its decline in retail volume due to Argentina’s ongoing birth rate decline.
Retail e-commerce will grow while modern retailers are expected to make instore improvements
Retail e-commerce is expected to continue gaining share as a distribution channel across the next five years, although the expansion will not match the rapid growth seen during the pandemic. The structure of retail e-commerce will also be evolving, support ongoing growth.
Challenges for forecast growth include affordability, product substitutes and limited awareness
Throughout the forecast period, companies in the wipes market must work hard to substantially expand the category in Argentina. Several challenges could potentially hinder ongoing growth for players.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Argentina?
- Which are the leading brands in Wipes in Argentina?
- How are products distributed in Wipes in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Argentina - Category analysis
KEY DATA FINDINGS
The challenging economic conditions and declining birth rate negatively impacts retail volume sales
Kimberly-Clark Argentina retains its lead of the competitive landscape
Small local grocers is not a popular channel in wipes despite its positive performance
Rising awareness is expected to support a positive performance for intimate wipes
Retail e-commerce will grow while modern retailers are expected to make instore improvements
Challenges for forecast growth include affordability, product substitutes and limited awareness
Tissue and Hygiene in Argentina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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