Over the forecast period, the wipes category is expected to see positive growth in retail value, with certain product areas, particularly intimate wipes and cosmetics wipes, showing a strong retail volume performance. However, the overall performance of the wipes market remains heavily influenced by the baby wipes segment, which is forecast to continue its decline in retail volume due to Argentina’s ongoing birth rate decline.
Retail e-commerce is expected to continue gaining share as a distribution channel across the next five years, although the expansion will not match the rapid growth seen during the pandemic. The structure of retail e-commerce will also be evolving, support ongoing growth.
Throughout the forecast period, companies in the wipes market must work hard to substantially expand the category in Argentina. Several challenges could potentially hinder ongoing growth for players.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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