PROSPECTS AND OPPORTUNITIES
Mixed results for the wipes category
The outlook for wipes sales in Lithuania presents a mixed picture, characterised by contrasting trends across different categories. Baby wipes, which constitutes a significant portion of personal care wipes, is expected to face challenges in the coming years.
E-commerce faces growth potential
E-commerce is expected to grow incrementally over the forecast period. Consumers will switch to online shopping in the pursuit of better deals.
Demand for value will put innovations on the backburner
The demand for value will shape the wipes category during the forecast period. Consumers are not willing to pay the full price for branded baby wipes and will often browse stores online to find the competitive deals.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Lithuania?
- Which are the leading brands in Wipes in Lithuania?
- How are products distributed in Wipes in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Lithuania - Category analysis
KEY DATA FINDINGS
Slowdown in demand for wipes
The Procter & Gamble Co holds its leading position
Modern retailers gain share in wipes
Mixed results for the wipes category
E-commerce faces growth potential
Demand for value will put innovations on the backburner
Tissue and Hygiene in Lithuania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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