Competitive Landscape
Pee Bee Management Services Ltd Sustains Dominance as Rivals Lose Momentum
The structure of wipes is highly concentrated, with Pee Bee Management Services Ltd commanding a retail value share of 41% in 2025, having increased its lead from 35% in 2020. In contrast, Johnson & Johnson Inc, which held a 30% share in 2022, saw its presence diminish sharply to just 10% in 2023 and has no reported share for 2025, indicating a significant decline in its competitive position.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Sri Lanka?
- Which are the leading brands in Wipes in Sri Lanka?
- How are products distributed in Wipes in Sri Lanka?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Sri Lanka - Category analysis
Key Data Insights
Value Brands and Bundle Deals Reshape Consumer Purchasing
Value Brands and Bundle Deals Reshape Consumer Purchasing
Supermarkets Drive Bulk Purchases as Everyday Use Declines
Convenience-Focused Launches and E-Commerce Set to Reshape Consumer Behaviour
Personal Wipes Is Expected to Sustain Value through Portability and Specialist Claims
Pee Bee Management Services Ltd Sustains Dominance as Rivals Lose Momentum
Small Local Grocers Dominate as Proximity and Affordability Drive Wipes Purchases
E-Commerce Leverages Bundle Deals but Remains a Niche Player
Tissue and Hygiene in Sri Lanka - Industry Overview
Cargills Food City Attracts Price-Conscious Shoppers with Deep Discounts
Key Data Insights
Cargills Food City Attracts Price-Conscious Shoppers with Deep Discounts
Baby Diapers Drive Volume as Convenience and Trust Outweigh Price
Lemme Be Responds to Eco-Conscious Demand with Biodegradable Pads
Cargills, Keells and Spar Set to Drive Value through Discount-Led Private Label Expansion
Retailers Expected to Boost Influence as Promotions and Private Label Outpace Brand Loyalty
Threadworks and International Cosmetics Defend Lead as Private Label Erodes Shares
Finex Introduces Car Tissue Canisters to Unlock New Occasions
Small Local Grocers and Health and Beauty Specialists Lead Distribution
E-Commerce Platforms Attract Niche Buyers but Remain Supplemental
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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