PROSPECTS AND OPPORTUNITIES
Legislation regarding flushability, labelling, and ingredient transparency will continue to pose challenges and necessitate further innovation
Wipes in the US is expected to maintain slow and stable retail current value growth throughout the forecast period. Personal wipes is set to continue to see the best performance, driven by moist toilet wipes, due to changing consumer habits and recent product launches.
Skin health and wellness to become a key driver of innovation
As wellness culture gains momentum, more individuals are expected to be inclined to explore products that enhance their general health and wellbeing. Skin care represents an essential aspect closely linked to overall wellness, and serves as a significant opportunity for innovation in wipes.
Digitalisation to gain importance in the forecast period
Marketing, advertising, and promotional efforts are projected to remain vital for wipes manufacturers in the coming years. A significant shift towards online initiatives, particularly through social media, is being seen, to engage a digitally adept consumer base, especially amongst younger demographics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in USA?
- Which are the leading brands in Wipes in USA?
- How are products distributed in Wipes in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in the US - Category analysis
KEY DATA FINDINGS
Moist toilet wipes posts healthy growth, while baby wipes sees demand soften, and general purpose wipes rebounds to growth
Convenience and multifunctionality influence the development of personal care wipes, but price sensitivity determines choices
Sustainability drives further innovations and fosters healthy competition
Legislation regarding flushability, labelling, and ingredient transparency will continue to pose challenges and necessitate further innovation
Skin health and wellness to become a key driver of innovation
Digitalisation to gain importance in the forecast period
Tissue and Hygiene in the US - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!