PROSPECTS AND OPPORTUNITIES
Baby wipes will remain popular amongst local consumers in the coming years
Despite a predicted strong performance, wipes is expected to remain an underdeveloped category in the Philippines over the forecast period. Baby wipes will remain the largest product area; however, cosmetic wipes will see the most dynamism in current value terms.
Promoting value through strategic bundling will become more prevalent in wipes
As new brands enter the competitive landscape of wipes in the Philippines, strategic product bundling on e-commerce platforms is expected to become increasingly prevalent. Local consumers can anticipate a rise in promotions such as 3-in-1 offers, Buy 1 Take 1 deals, and Buy 1 Get 1 Free bundles, which are designed to capture the attention of value-seeking shoppers by providing significant cost savings and added convenience.
Differentiation will be driven by technology and new product development
Previously specialised brands are now expected to broaden their offerings by launching their own lines of personal wipes, encompassing both baby wipes and general-purpose options. Brands like Lysol, AllLove, Unilove, Kleenfant, and MammyPoko have already initiated this expansion on e-commerce platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Philippines?
- Which are the leading brands in Wipes in Philippines?
- How are products distributed in Wipes in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in the Philippines - Category analysis
KEY DATA FINDINGS
Baby wipes continue to lead category sales in 2024
Category sees diversification with the emergence of adult and men's wipes
Lysol’s disinfecting wipes in a variety of fragrances have broad appeal
Baby wipes will remain popular amongst local consumers in the coming years
Promoting value through strategic bundling will become more prevalent in wipes
Differentiation will be driven by technology and new product development
Tissue and Hygiene in the Philippines - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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