PROSPECTS AND OPPORTUNITIES
An emphasis on hygiene, busy lifestyles and premiumisation are set to support growth
Sales of wipes are forecast to maintain strong double-digit value growth throughout the forecast period, with evolving consumer lifestyles providing a solid foundation for continued positive growth. The pandemic prompted Romanians to place greater emphasis on hygiene, and increasingly busy lifestyles will further fuel demand for on-the-go cleaning solutions.
Omnichannel strategies and social media marketing is set to support sales of wipes
With the omnichannel model becoming the standard for major grocery retailers, retail e-commerce is set to play an increasingly role in the wipes market. A more diverse online product portfolio, faster delivery times, and expanded geographical coverage will all contribute to the growth of e-commerce for wipes.
Innovation is expected to focus on sustainable wipes and recyclable packaging
Romanians are expected to become increasingly eco-conscious across the coming years, looking for products that have a minimal environmental impact. Concerns about the potential harm caused by wipes, particularly those containing plastic, are already growing, as issues like water pollution, deforestation, and microplastics gain greater attention in the mainstream.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Romania?
- Which are the leading brands in Wipes in Romania?
- How are products distributed in Wipes in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Romania - Category analysis
KEY DATA FINDINGS
Sales of wipes are driven by rising demand for convenience and affordability
Europack Media Srl leads wipes, increasing its production capacity
Hypermarkets lead while health and beauty specialists record strong growth
An emphasis on hygiene, busy lifestyles and premiumisation are set to support growth
Omnichannel strategies and social media marketing is set to support sales of wipes
Innovation is expected to focus on sustainable wipes and recyclable packaging
Tissue and Hygiene in Romania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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