PROSPECTS AND OPPORTUNITIES
General purpose wipes likely to remain a popular product
Sales of wipes are projected to continue growing in value and volume terms over the forecast period. Consumers are becoming increasingly attracted to the convenience of these products which allow them to maintain good hygiene standards even when there is a lack of access to running water.
The potential of e-commerce remains unrealised
Wipes are rarely bought as a standalone online purchase in Ukraine and are instead typically purchased in combination with groceries or other health and beauty and tissue and hygiene products. Thus, the distribution of wipes via e-commerce remains tightly connected with the overall popularity of online shopping in the country.
Increasing focus on the environment and the use of AI
Biosphere, the leading local company in wipes, is actively promoting its 100% biodegradable wipes which are made of pure cotton. It is also using AI to create designs for the packaging for its wipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Ukraine?
- Which are the leading brands in Wipes in Ukraine?
- How are products distributed in Wipes in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Ukraine - Category analysis
KEY DATA FINDINGS
Wipes benefit from their versatility
Growing demand for cheap and basic wipes
Highly fragmented distribution landscape as consumers chase the lowest prices
General purpose wipes likely to remain a popular product
The potential of e-commerce remains unrealised
Increasing focus on the environment and the use of AI
Tissue and Hygiene in Ukraine - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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