PROSPECTS AND OPPORTUNITIES
Further growth and innovation forecast for wipes
Wipes is set to remain dynamic in Spain, with current value sales projected to continue rising throughout the forecast period. This sustained growth is underpinned by a combination of rising hygiene awareness, the inherent convenience of wipes and an increasing preference for eco-friendly options.
E-commerce to enjoy continued expansion
E-commerce in wipes in Spain is set for steady, moderate growth as consumers continue to value the convenience and competitive pricing offered by online platforms. Digital retail channels provide a seamless shopping experience where busy individuals and families can effortlessly compare brands, assess product reviews and take advantage of bulk purchase options.
Sustainability will drive future innovation
Sustainability is likely to be a critical factor in the progress of wipes over the next five years. Manufacturers are increasingly turning to eco-friendly and biodegradable alternatives, with a particular focus on using natural fibres such as bamboo and cotton to produce wipes that meet the growing environmental expectations of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Spain?
- Which are the leading brands in Wipes in Spain?
- How are products distributed in Wipes in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Spain - Category analysis
KEY DATA FINDINGS
Rising concern with hygiene and skincare supports sales in 2024
Mercadona leads thanks while baby wipes embrace multifunctionality
Supermarkets leads distribution, followed by discounter and hypermarkets
Further growth and innovation forecast for wipes
E-commerce to enjoy continued expansion
Sustainability will drive future innovation
Tissue and Hygiene in Spain - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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