PROSPECTS AND OPPORTUNITIES
Innovation and changing habits likely to contribute to growth
Wipes in Mexico is expected to maintain solid retail current value growth rates throughout the forecast period, with changing cleaning routines and population growth driving higher demand. Although baby wipes is anticipated to remain the largest category in terms of value sales, the highest growth is set to be seen by facial cleaning wipes, due to the growing interest amongst many Mexican consumers in skin health.
Slow share growth anticipated for retail e-commerce
It is expected that retail e-commerce will continue to see sales and share growth in wipes in the forecast period, although at a slowing rate. There is a strong relationship between wipes and traditional retail channels, with consumers tending to purchase such products along with their weekly shop.
Innovations likely to follow the sustainability and skinification trends
Within wipes, it is expected that innovation will continue to be seen, in particular in personal wipes, when it comes to products that are constantly applied to the skin, following the skinification trend in beauty and personal care. In particular, in the most dynamic category, facial cleansing wipes, players are expected to continue to pursue innovative products containing the latest skin care ingredients to ensure they are attractive to consumers who want to take care of their skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Mexico?
- Which are the leading brands in Wipes in Mexico?
- How are products distributed in Wipes in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Mexico - Category analysis
KEY DATA FINDINGS
Baby wipes continues to dominate, but other types of wipes see stronger growth
Fragmentation, as different companies lead individual categories
Retail e-commerce continues to rise from a low base
Innovation and changing habits likely to contribute to growth
Slow share growth anticipated for retail e-commerce
Innovations likely to follow the sustainability and skinification trends
Tissue and Hygiene in Mexico - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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