PROSPECTS AND OPPORTUNITIES
Growth is expected to benefit from economic recovery, rising incomes and an increase in the birth rate
Sales of wipes are expected to rise in both retail value and volume terms over the forecast period.
Increasingly busy lifestyles and the rising demand for convenience is set to drive growth in retail e-commerce
Growing awareness of the benefits of online shopping,, coupled with the increasingly busy lifestyles of women in the workforce, is expected to drive the growth for retail e-commerce across the forecast period. As consumers seek greater convenience, many will increasingly opt to order personal wipes from homes, especially when ordering alongside other bulky items, including nappies/diapers/pants.
Sales of facial wipes are set to benefit from rising interest in skincare
Across the forecast period, intimate wipes and facial cleansing wipes will benefit from rising numbers of women in formal employment, with these consumers increasingly able to afford such task-specific products. Awareness of these types of products will improve through greater visibility in stores and through brand activity and engagement across social media.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Nigeria?
- Which are the leading brands in Wipes in Nigeria?
- How are products distributed in Wipes in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Nigeria - Category analysis
KEY DATA FINDINGS
Baby wipes players aim to drive sales by offering free wipes with baby nappies/diapers
Wemy Industries Ltd leads wipes and improves it share as domestic players perform well
Health and beauty specialists improves its share offering a wide variety of baby wipes
Growth is expected to benefit from economic recovery, rising incomes and an increase in the birth rate
Increasingly busy lifestyles and the rising demand for convenience is set to drive growth in retail e-commerce
Sales of facial wipes are set to benefit from rising interest in skincare
Tissue and Hygiene in Nigeria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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