PROSPECTS AND OPPORTUNITIES
Mixed picture for wipes over forecast period
It will be a mixed picture for wipes over the forecast period. Overall, there will be a fall in constant value sales.
Continuing growth in e-commerce
There will be steady healthy constant value growth in e-commerce over the forecast period, though value sales will still be low. The online space and social media is increasingly used as a promotional tool and this will draw consumers online and could also result in online sales.
Low price key driver of value sales
Over the forecast period, consumers will focus on price when buying wipes. Value for money will be an imperative for many consumers, with lower priced brands performing better than more expensive brands, such as Huggies, Johnson’s Baby or Pampers for example.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Uruguay?
- Which are the leading brands in Wipes in Uruguay?
- How are products distributed in Wipes in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Uruguay - Category analysis
KEY DATA FINDINGS
Reduced cross-border shopping gives boost to wipes
BabySec strengthens its leadership
Small local grocers in particular benefit from reduction in cross-border shopping
Mixed picture for wipes over forecast period
Continuing growth in e-commerce
Low price key driver of value sales
Tissue and Hygiene in Uruguay - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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