PROSPECTS AND OPPORTUNITIES
Polarisation of demand incorporating private label and premiumisation
As consumers’ quality of life improves and their lifestyles evolve, the focus on personal and household hygiene is expected to grow, ensuring slight but steady growth in retail value (constant 2024 prices) sales for wipes over the forecast period. The COVID-19 pandemic encouraged Slovenians to improve hygiene practices and triggered higher spending on personal and home care wipes.
Social media marketing complements retail e-commerce
Omnichannel retailing is increasingly becoming the norm for most major chained grocery retailers. These retailers recognise the need to offer e-commerce tools and platforms as the online channel continues to develop and grow in Slovenia.
Innovation and sustainable products to stimulate premium demand
Demographic trends can directly impact the performance of wipes in Slovenia. In particular, baby wipes is set to see only marginal retail volume and value (constant 2024 prices) CAGRs, with growth rates stagnating as the forecast period progresses.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Slovenia?
- Which are the leading brands in Wipes in Slovenia?
- How are products distributed in Wipes in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Slovenia - Category analysis
KEY DATA FINDINGS
Rising hygiene awareness underpins the growing use of wipes
Nivea leads but private label gains ground
Supermarkets and hypermarkets cede ground to competitors
Polarisation of demand incorporating private label and premiumisation
Social media marketing complements retail e-commerce
Innovation and sustainable products to stimulate premium demand
Tissue and Hygiene in Slovenia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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