PROSPECTS AND OPPORTUNITIES
Solid growth over the forecast period driven by baby wipes
Value sales of wipes in the United Arab Emirates are expected to experience solid growth over the forecast period, driven by evolving consumer preferences, increasing demand for convenience, and the rising popularity of specialised and sustainable products. Categories such as baby wipes and facial cleansing wipes are likely to see consistent demand, supported by their essential nature and broad consumer base.
Retail e-commerce set to play increasingly crucial role in distribution
The distribution landscape for retail wipes is expected to further evolve over the forecast period as consumer preferences and retail strategies continue to shift. Supermarkets and hypermarkets are anticipated to remain key channels due to their broad product ranges, value-driven pricing, and extensive physical reach.
Innovation will remain key for manufacturers of wipes
Tissue and hygiene products in the United Arab Emirates are typically dominated by international brands, especially as they increasingly place a local emphasis on product development. Examples include Fine, which sells scented tissues, Sofy, which offers menstrual care that incorporates a musk scent, and Nivea, which has also added a musk scent to its product line.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in United Arab Emirates?
- Which are the leading brands in Wipes in United Arab Emirates?
- How are products distributed in Wipes in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Baby wipes maintains category lead
Carrefour’s private label gains traction with competitive pricing, as Johnson’s Baby retains consumer trust despite increasing competition
Retail e-commerce makes notable gains
Solid growth over the forecast period driven by baby wipes
Retail e-commerce set to play increasingly crucial role in distribution
Innovation will remain key for manufacturers of wipes
Tissue and Hygiene in the United Arab Emirates - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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