PROSPECTS AND OPPORTUNITIES
Wipes will see slower growth over forecast period
During the forecast period, the Portuguese wipes market will see positive growth in constant value terms (at 2024 prices), but at a slower pace compared to previous years, mainly due to price stabilisation. Environmental concerns are also anticipated to influence consumer behaviour, especially among eco-conscious buyers.
New store openings will hamper online expansion
E-commerce in Portugal is projected to continue its growth trajectory in the coming years, driven by increasing digitalisation, the expansion of online retail platforms, and advancements in last-mile delivery solutions. Delivery platforms such as Uber Eats and Glovo are contributing to this expansion by offering consumers greater convenience and access to a variety of products.
Value-for-money and sustainability will be key growth drivers
Price sensitivity continues to influence consumer behaviour in wipes, with shoppers actively seeking value-oriented options. After significant price increases in recent years, manufacturers are expected to maintain current price levels, utilising promotional activities and larger package sizes to address the price gap perception between branded and private label products.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Portugal?
- Which are the leading brands in Wipes in Portugal?
- How are products distributed in Wipes in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Portugal - Category analysis
KEY DATA FINDINGS
Moist toilet wipes lead growth in 2024
P&G continues as leading player
Supermarkets strengthen their market dominance
Wipes will see slower growth over forecast period
New store openings will hamper online expansion
Value-for-money and sustainability will be key growth drivers
Tissue and Hygiene in Portugal - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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