PROSPECTS AND OPPORTUNITIES
Sustainability concerns and cost pressures to shape future demand
Value sales of wipes are expected to rise over the forecast period. While demand for convenience will continue to sustain the market, sustainability concerns are expected to moderate growth rates.
E-commerce growth underpinned by urbanisation and logistics efficiency
The continued rise in urban households is expected to accelerate the growth of e-commerce, making online shopping more efficient and cost-effective for both consumers and retailers. As urbanisation increases, delivery routes will become shorter and more economical, enabling faster and more affordable deliveries.
Sustainability and ingredient transparency to drive innovation
Manufacturers will need to prioritise innovation to address growing concerns around sustainability and wellbeing. Future product developments are expected to focus on the use of natural and renewable ingredients in both formulations and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Norway?
- Which are the leading brands in Wipes in Norway?
- How are products distributed in Wipes in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Norway - Category analysis
KEY DATA FINDINGS
Convenience and hygiene drive demand, with sustainability influencing innovation
Leading companies leverage brand strength and positioning in skin safety
Discounters lead, while variety stores attract price-sensitive consumers
Sustainability concerns and cost pressures to shape future demand
E-commerce growth underpinned by urbanisation and logistics efficiency
Sustainability and ingredient transparency to drive innovation
Tissue and Hygiene in Norway - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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