PROSPECTS AND OPPORTUNITIES
Wipes set to record further growth over the forecast period
Value sales of wipes (at constant 2024 prices) are set to experience consistent growth over the forecast period, driven by several key factors. The increasing emphasis on hygiene and sanitation, particularly in the wake of the pandemic, has significantly boosted the demand for wipes across various sectors, including healthcare, hospitality, and personal care.
New ingredients incorporated into facial cleansing wipes set to drive growth
The demand for facial cleansing wipes is expected to rise over the forecast period, driven by the double-cleansing trend. This trend coincides with the growing variety of cosmetics products available to South African consumers.
The importance of sustainability force manufacturers to innovate their wipes
Sustainability is gradually gaining traction in South Africa, driven by growing concerns about local rivers and water contamination. This shift is influencing how wipes are formulated, with biodegradable options becoming a key focus for both leading brands and private labels.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in South Africa?
- Which are the leading brands in Wipes in South Africa?
- How are products distributed in Wipes in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in South Africa - Category analysis
KEY DATA FINDINGS
Promotional activity and rewards programmes help drive growth of wipes
Johnson & Johnson leads wipes, while private label appeals to lower-income groups
Supermarkets dominates distribution, with importance of omnichannel strategies rising
Wipes set to record further growth over the forecast period
New ingredients incorporated into facial cleansing wipes set to drive growth
The importance of sustainability force manufacturers to innovate their wipes
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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