PROSPECTS AND OPPORTUNITIES
Sustainability and alternative solutions to influence category performance
Value ales of wipes are expected to rise at a steady pace over the forecast period. While baby wipes and moist toilet wipes will maintain stable demand, home care wipes face stronger competition from reusable alternatives such as cloths and sponges.
E-commerce to remain the fastest-growing channel
E-commerce is projected to continue expanding as one of the fastest-growing distribution channels for wipes in the Netherlands. Consumers increasingly value the ability to purchase wipes in bulk, schedule recurring deliveries, and access a broader range of products without visiting physical stores.
Innovation to focus on sustainability and multifunctionality
Sustainability will be the central focus of product innovation in the wipes category. Manufacturers will continue investing in biodegradable formulations, plastic-free packaging, and microplastic-free wipes to address consumer concerns about environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Netherlands?
- Which are the leading brands in Wipes in Netherlands?
- How are products distributed in Wipes in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in the Netherlands - Category analysis
KEY DATA FINDINGS
Value growth driven by increased demand and price increases
Private label dominates, driven by strong price-quality positioning
Grocery remains the largest channel, while e-commerce gains traction
Sustainability and alternative solutions to influence category performance
E-commerce to remain the fastest-growing channel
Innovation to focus on sustainability and multifunctionality
Tissue and Hygiene in the Netherlands - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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