PROSPECTS AND OPPORTUNITIES
Promising outlook for wipes driven by convenience
Wipes in Bulgaria will continue to develop positively over the forecast period, driven by people’s changing habits, and the growing need for convenience and easy hygiene solutions. Parents are leading more dynamic lifestyles, where travel and outdoor activities are increasingly prevalent.
Scope to grow retail e-commerce offers
E-commerce will continue to develop positively over the forecast period, based on the growing need for convenience and timesaving tools, especially among young people and parents. Sales of wipes in the modern trade and health & beauty specialists will also develop positively due to people's need for consultation and physical contact with products.
Natural and chemical free wipes will guide product developments
Innovations in personal wipes will continue to develop bringing products that are aroma-free, parabens-free, and gentler on the skin, with more ecologically friendly lines expected. Most innovations are in the baby wipes segment, where brands and private label are launching products with over 99% water.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Bulgaria?
- Which are the leading brands in Wipes in Bulgaria?
- How are products distributed in Wipes in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Bulgaria - Category analysis
KEY DATA FINDINGS
Wipes reports steady performance amid need for convenience and hygiene
Domestic player Agiva OOD leads in wipes
Discounters is the fastest-growing distribution channel
Promising outlook for wipes driven by convenience
Scope to grow retail e-commerce offers
Natural and chemical free wipes will guide product developments
Tissue and Hygiene in Bulgaria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!