Competitive Landscape
Suave Outpaces Multinationals as Local Production Drives Gains
Wipes in Angola exhibit a moderate degree of concentration, with a clear trend towards further consolidation between 2020 and 2025. The combined retail value share of the top three manufacturers, SICIE Ida, Renova - Fábrica de Papel do Almonda SA, and Iberoriente Lda, reached 79% in 2025, with SICIE alone increasing its share from 21% in 2020 to 34% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Angola?
- Which are the leading brands in Wipes in Angola?
- How are products distributed in Wipes in Angola?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Angola - Category analysis
Key Data Insights
Suave Leverages Affordability to Outpace Multinationals and Boost Sales
Suave Leverages Affordability to Outpace Multinationals and Boost Sales
Toalhitas Económicas Expands Reach through Informal and Formal Retail Channels
Meu Merkado Transforms Access with Citywide E-Commerce Delivery
Suave to Expand Eco-Friendly Personal Wipes through Informal Kiosks
Suave Outpaces Multinationals as Local Production Drives Gains
Supermarkets Boost Branded Wipes Visibility through Merchandising Gains
Tissue and Hygiene in Angola - Industry Overview
Sicie Expands Affordable Options to Address Financial Pressures
Key Data Insights
Sicie Expands Affordable Options to Address Financial Pressures
Demographic Tailwinds and the Shift Towards Premiumisation
Suave and Eco Brands Widen Access to Sustainable and Affordable Choices
Kiosks and Local Producers to Reshape Access and Affordability
Retail Tissue to Maintain Lead Overall
Suave Responds to Eco-Conscious Demand with Plant-Based Wipes
Sicie Leverages Local Production to Outpace Global Rivals
Grocery Retailers Lead Distribution with Broad Assortments and Promotions
Lack of Retail E-Commerce Activity Keeps Offline Channels Dominant
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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