PROSPECTS AND OPPORTUNITIES
Retail value sales are set to benefit from an ongoing migration to bio-degradable goods
In the forecast period, wipes in Belgium is expected to see a value uplift, driven by the growing demand for eco-friendly, biodegradable, and plastic-free products. While economic pressures are likely to hinder volume growth across most categories, with the exception of baby wipes and moist toilet wipes, sustainability trends will spur innovation in both product formulas and packaging across the wipes sector, supporting retail value growth.
Retail e-commerce grows as consumers are set to prioritise convenience
Across the forecast period, retail e-commerce is expected to continue its growth as a distribution channel for wipes in Belgium. With consumers increasingly prioritising convenience, online shopping platforms will become even more essential for reaching a wider audience.
Sustainability is expected to drive innovation in wipes, supporting an uplift in growth
Across the forecast period, innovation will be a key driver of growth for wipes in Belgium. Sustainability will be a major focus of product development, with brands increasingly prioritising biodegradable, plastic-free, and eco-friendly solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Belgium?
- Which are the leading brands in Wipes in Belgium?
- How are products distributed in Wipes in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Belgium - Category analysis
KEY DATA FINDINGS
Eco-friendly options and premium features drive retail value growth in wipes
Procter & Gamble retains its lead while Carrefour improves its share through its private label range
Supermarkets lead while discounters benefit from offering affordable options
Retail value sales are set to benefit from an ongoing migration to bio-degradable goods
Retail e-commerce grows as consumers are set to prioritise convenience
Sustainability is expected to drive innovation in wipes, supporting an uplift in growth
Tissue and Hygiene in Belgium - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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