PROSPECTS AND OPPORTUNITIES
Positive outlook for wipes, with personal wipes driving growth
Sales of wipes are expected to grow in both value and volume over the forecast period. Different trends will drive growth across various subcategories.
Slow but steady growth in e-commerce
E-commerce sales of wipes are expected to grow at a moderate pace over the forecast period. Greece remains a predominantly store-based retail market for fast-moving consumer goods, and wipes are not among the categories driving a major shift towards online shopping.
Sustainability to drive product innovation
Sustainability will be a key focus in product innovation over the forecast period. The trend gained momentum at the end of the review period, with several key launches reflecting growing consumer demand for eco-friendly wipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Greece?
- Which are the leading brands in Wipes in Greece?
- How are products distributed in Wipes in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Greece - Category analysis
KEY DATA FINDINGS
Multipacks dominate sales as consumers prioritise value
Domestic players Mega Disposables and Septona lead, expanding into general-purpose wipes
Growth in discounters and variety stores; Slower growth in e-commerce sales
Positive outlook for wipes, with personal wipes driving growth
Slow but steady growth in e-commerce
Sustainability to drive product innovation
Tissue and Hygiene in Greece - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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