Sales of wipes are expected to grow in both value and volume over the forecast period. Different trends will drive growth across various subcategories.
E-commerce sales of wipes are expected to grow at a moderate pace over the forecast period. Greece remains a predominantly store-based retail market for fast-moving consumer goods, and wipes are not among the categories driving a major shift towards online shopping.
Sustainability will be a key focus in product innovation over the forecast period. The trend gained momentum at the end of the review period, with several key launches reflecting growing consumer demand for eco-friendly wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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