PROSPECTS AND OPPORTUNITIES
Shift to private label and discounters as consumers prioritise price over brand loyalty
With economic pressures persisting, Finnish consumers are expected to reduce their spending on wipes, opting for more affordable cleaning and hygiene solutions. This will lead to a greater shift from branded products to private label as price is prioritised over brand loyalty.
Accelerated e-commerce growth due to rising urbanisation
The growth of e-commerce is expected to accelerate over the forecast period, driven in part by the projected increase in urban households as a share of total households. As urbanisation continues, the logistics behind online shopping become more efficient, with shorter delivery distances reducing transportation costs and improving delivery times.
Movement towards sustainable and high-performance wipes
Innovation in wipes in Finland, particularly in terms of sustainability and product performance, is set to continue over the forecast years. Manufacturers will focus on developing eco-friendly and biodegradable materials to address growing environmental concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Finland?
- Which are the leading brands in Wipes in Finland?
- How are products distributed in Wipes in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Finland - Category analysis
KEY DATA FINDINGS
Wipes appeal, offering convenience, efficiency, and ease of use
Private label leads due to its affordability and improving quality
Dynamic discounters benefit from lower prices and frequent promotions
Shift to private label and discounters as consumers prioritise price over brand loyalty
Accelerated e-commerce growth due to rising urbanisation
Movement towards sustainable and high-performance wipes
Tissue and Hygiene in Finland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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