PROSPECTS AND OPPORTUNITIES
Modest growth fuelled by baby wipes
Sales of wipes are expected to witness modest retail volume and value growth during the forecast period. Baby wipes is expected to enjoy robust growth as such wipes are increasingly viewed as essential alongside disposable diapers.
Limited evolution in e-commerce sales
Little evolution is expected in retail e-commerce sales of wipes. For most companies in this category, supermarkets and small grocers in local neighbourhoods will remain the utmost priority.
Multifunctionality and healthier ingredients to shape future of wipes
Multifunctionality is poised to play a big role in the wipes category over the forecast period. The significant success of Softcare, which is positioned as a baby/cosmetic wipe, is already being replicated by other players.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Cameroon?
- Which are the leading brands in Wipes in Cameroon?
- How are products distributed in Wipes in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Cameroon - Category analysis
KEY DATA FINDINGS
Modest growth for wipes despite supply disruptions
Homebro Cameroon Ltd drives innovation in wipes with affordable, dual-function brand
Supermarkets lead the distribution of wipes due to trust and reliability
Modest growth fuelled by baby wipes
Limited evolution in e-commerce sales
Multifunctionality and healthier ingredients to shape future of wipes
Tissue and Hygiene in Cameroon - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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