PROSPECTS AND OPPORTUNITIES
Heightened hygiene standards drive demand
Wipes is anticipated to experience consistent volume growth in 2025 and beyond. This surge in sales will be fuelled by increasingly busy lifestyles and heightened hygiene standards as consumers seek accessible and affordable solutions for maintaining cleanliness.
Dynamic e-commerce with the expansion of online stores
E-commerce is expected to experience substantial growth over the course of the forecast period. With rising demand for convenience and the continued expansion of online stores in Georgia, e-commerce is set to thrive going forward.
Innovation to focus on natural ingredients and sustainability
A growing array of more natural and gentler wipes, including options free from fragrance and alcohol, ensuring they are as safe as possible for use on the most sensitive skin, is expected in the category over the forecast period. The growing focus on sustainability will also lead to more recycled packaging and wipes that are recyclable.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Georgia?
- Which are the leading brands in Wipes in Georgia?
- How are products distributed in Wipes in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Georgia - Category analysis
KEY DATA FINDINGS
Rising hygiene standards and new products attract more consumers
Arsan Kimya San Tic AS leads wipes, offering a good price-quality ratio
Wide product selection benefits pharmacies
Heightened hygiene standards drive demand
Dynamic e-commerce with the expansion of online stores
Innovation to focus on natural ingredients and sustainability
Tissue and Hygiene in Georgia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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