PROSPECTS AND OPPORTUNITIES
Facing a mixed future amidst population decline and climate change
Wipes is expected to see slow and stable retail current value growth throughout the forecast period in Japan, although different categories are likely to experience different outcomes. Baby wipes faces challenges, and is expected to see below-average value growth, as there are no signs of recovery from the declining birth rate, leaving this category vulnerable to market pressures.
Health and beauty specialists set to maintain its lead of distribution
In the review period, health and beauty specialists held the highest share of value sales in wipes in Japan, accounting for nearly half of sales. MatsukiyoCocokara & Co is the leader of this channel, thanks to its wide store network, the development and competitiveness of its private label products, and its experience spaces focused on health and beauty.
Players in deodorant wipes expand to bath and hair care for greater brand recognition
Bath or shower time has become a focal point for odour care, as consumers recognise that body odour is not the only concern; scalp odour also plays a significant role. By launching products that extend into bath and shower, and hair care, deodorant wipes brands could significantly enhance their brand recognition.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Japan?
- Which are the leading brands in Wipes in Japan?
- How are products distributed in Wipes in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Japan - Category analysis
KEY DATA FINDINGS
Impacts of changes in the climate and the birth rate
Brands prioritise loyalty amidst Japan’s declining birth rate
General purpose wipes are essential emergency supplies in Japan
Facing a mixed future amidst population decline and climate change
Health and beauty specialists set to maintain its lead of distribution
Players in deodorant wipes expand to bath and hair care for greater brand recognition
Tissue and Hygiene in Japan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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