Wipes will register moderate constant value and volume growth over the forecast period. That being said, a declining birth rate will dampen volume sales for baby wipes.
While discounters have not yet made a significant impact in wipes, this could change over the forecast period. The discounter Tiendas Tuti has seen significant success in recent years and has grown from one store in 2019 to over 420 in 2024.
Affordability will be a key driver of sales of wipes over the forecast period. With the economic outlook uncertain, consumers will continue to be highly price sensitive.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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