PROSPECTS AND OPPORTUNITIES
Wet wipes to face increasing rivalry from eco-friendly alternatives
Sales of wipes are expected to increase over the forecast period, with a steady rise in demand for biodegradable and plastic-free alternatives. However, wet wipes are likely to face growing competition from environmentally friendly substitutes such as reusable cloth wipes and toilet paper sprays.
Legislation regarding “flushability” presents obstacles and calls for additional innovation
In Canada, there are currently no formal regulations defining the term "flushable" or setting national standards for flushability claims. For decades, municipal utilities have worked to educate the public about what should and should not be flushed, but confusion remains.
Innovation and sustainability to drive the category
Sustainability and innovation will be key drivers shaping the wipes market in the coming years. Brands are expected to focus on utilising natural fibres, plant-based ingredients, and biodegradable materials in response to consumer demand for environmentally responsible products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Canada?
- Which are the leading brands in Wipes in Canada?
- How are products distributed in Wipes in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Canada - Category analysis
KEY DATA FINDINGS
Strong growth for moist toilet wipes
Convenience and wellness trends influence the development of personal care wipes
Growth of e-commerce
Wet wipes to face increasing rivalry from eco-friendly alternatives
Legislation regarding “flushability” presents obstacles and calls for additional innovation
Innovation and sustainability to drive the category
Tissue and Hygiene in Canada - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!