Sales of wipes are expected to increase over the forecast period, with a steady rise in demand for biodegradable and plastic-free alternatives. However, wet wipes are likely to face growing competition from environmentally friendly substitutes such as reusable cloth wipes and toilet paper sprays.
In Canada, there are currently no formal regulations defining the term "flushable" or setting national standards for flushability claims. For decades, municipal utilities have worked to educate the public about what should and should not be flushed, but confusion remains.
Sustainability and innovation will be key drivers shaping the wipes market in the coming years. Brands are expected to focus on utilising natural fibres, plant-based ingredients, and biodegradable materials in response to consumer demand for environmentally responsible products.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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